The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses By Eric Ries
2011 | 336 Pages | ISBN: 0307887898 | MOBI + PDF | 1 MB + 2 MB
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.