Thomas H. Bivins (Editor), «Mixed Media: Moral Distinctions in Journalism, Advertising, and Public Relations»
Lawrence Erlbaum Associates | ISBN 0805842578 | 2003 Year | PDF | 1,24 Mb | 229 Pages
This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions.