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The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come  eBooks & eLearning

Posted by tarantoga at June 20, 2017
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come

Andrew Essex, "The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come"
ISBN: 0399588515 | 2017 | EPUB | 240 pages | 1 MB
Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy)

Advances in Advertising Research VIII: Challenges in an Age of Dis-Engagement (European Advertising Academy) by Vesna Zabkar
English | 20 July 2017 | ISBN: 3658187301 | 293 Pages | PDF | 7.37 MB

This book addresses challenges in research and management pertaining to the media, contents, and audiences in our current era of (dis)engagement.

The Golden Age of Advertising - The 70s (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
The Golden Age of Advertising - The 70s (Repost)

The Golden Age of Advertising - The 70s by Jim Heimann
2006 | ISBN: 3822850810 | 351 pages | PDF (scan) | 167 MB

Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts.

When Ads Work: New Proof That Advertising Triggers Sales (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
When Ads Work: New Proof That Advertising Triggers Sales (Repost)

When Ads Work: New Proof That Advertising Triggers Sales by David M Jones
2006 | ISBN: 0765617382 | 232 pages | PDF | 1,07 MB

With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the …

Web Advertising: New forms of communication on the Internet (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
Web Advertising: New forms of communication on the Internet (Repost)

Web Advertising: New forms of communication on the Internet by Anja Janoschka
2004 | ISBN: 1588116034 | 244 pages | PDF | 2,7 MB

This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication.
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth (Business Books) by Mike Smith
English | 26 May 2017 | ASIN: B01NAKX9ER | 225 Pages | AZW3 | 1.2 MB

Underdog Advertising  eBooks & eLearning

Posted by leonardo78 at June 9, 2017
Underdog Advertising

Underdog Advertising by Paul W. Flowers
2006 | ISBN: 1933285222, 1933285354 | 224 pages | PDF | 1,47 MB

Underdog Advertising is written for the small-to-midsize business that must compete against bigger companies for sales, market share and brand awareness.

The Religious Dimensions of Advertising (Repost)  eBooks & eLearning

Posted by leonardo78 at June 9, 2017
The Religious Dimensions of Advertising (Repost)

The Religious Dimensions of Advertising by T. Sheffield
2006 | ISBN: 1403974705 | 190 pages | PDF | 0,65 MB

This groundbreaking work explores media scholar Sut Jhally’s thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies.

Fraud Prevention in Online Digital Advertising  eBooks & eLearning

Posted by AvaxGenius at June 8, 2017
Fraud Prevention in Online Digital Advertising

Fraud Prevention in Online Digital Advertising By Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne
English | PDF | 2017 | 61 Pages | ISBN : 3319567926 | 1.9 MB

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud.

Writing Advertising Copy - The Easy Step by Step Guide (Repost)  eBooks & eLearning

Posted by leonardo78 at June 7, 2017
Writing Advertising Copy - The Easy Step by Step Guide (Repost)

Writing Advertising Copy - The Easy Step by Step Guide by Pamela Brooks
2002 | ISBN: 0953985636 | 102 pages | PDF | 3,2 MB

Copywriting easy isn't it? Just put a few words together and stick it in the newspaper or send out a letter and wait for the orders to flood in. Well if you want throw money away then that is exactly what you do.