99 Cows by Seth Godin
Do You Zoon, Inc. | 2003 | ISBN: 9781599961200 | English | 119 pages | PDF | 1.3 Mb
Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it." Randall Rothenberg, AD AGE "Purple Cow is great inspiration for marketers who have the guts to make real changes and real impact!" Amy Curtis, Jet Blue 99 examples of Seth Godin's PURPLE COW philosophy, sort of the sequel to his bestselling Purple Cow book. By finding the edges, by becoming remarkable, organizations win. Invest in cool stuff, not advertising.