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Killer Advertisement - Basic Tricks To Double Your Clicks  eBooks & eLearning

Posted by naag at Nov. 28, 2016
Killer Advertisement - Basic Tricks To Double Your Clicks

Killer Advertisement - Basic Tricks To Double Your Clicks
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1 Hours | Lec: 14 | 78 MB
Genre: eLearning | Language: English

Use Psychology to get more clicks and conversions for your ads in any niche on any platform

Pluralsight - Creating an Advertisement with Illustrator and Photoshop  eBooks & eLearning

Posted by naag at March 2, 2016
Pluralsight - Creating an Advertisement with Illustrator and Photoshop

Pluralsight - Creating an Advertisement with Illustrator and Photoshop
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1Hr 29Min | 1.10 GB
Genre: eLearning | Language: English

This course is ideal for designers who are interested in learning the tools and techniques used while creating effective advertisement designs. We approach the project with a hypothetical client in mind, and cover the concepts related to how desig…

Pluralsight - Implementing Vector Art in a Pixel-based Advertisement  eBooks & eLearning

Posted by naag at Feb. 27, 2016
Pluralsight - Implementing Vector Art in a Pixel-based Advertisement

Implementing Vector Art in a Pixel-based Advertisement
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1h 9m | 1.72 GB
Genre: eLearning | Language: English

Learn how to create impactful print advertisement compositions swiftly, using a combination of strong graphic design and retouching techniques. Software required: Adobe Illustrator CC and Adobe Photoshop CC.

Amending the Abject Body: Aesthetic Makeovers in Medicine and Culture  eBooks & eLearning

Posted by lengen at Oct. 20, 2016
Amending the Abject Body: Aesthetic Makeovers in Medicine and Culture

Amending the Abject Body: Aesthetic Makeovers in Medicine and Culture (SUNY series in Feminist Criticism and Theory) by Deborah Caslav Covino
English | Oct. 28, 2004 | ISBN: 0791462323 | 163 Pages | PDF | 1 MB

Examines the implications and meanings of the makeover and aesthetic surgery industry in American popular culture.
Feminist theorists have often argued that aesthetic surgeries and body makeovers dehumanize and disempower women patients, whose efforts at self-improvement lead to their objectification. Amending the Abject Body proposes that although objectification is an important element in this phenomenon, the explosive growth of "makeover culture" can be understood as a process of both abjection (ridding ourselves of the unwanted) and identification (joining the community of what Julia Kristeva calls "clean and proper bodies"). Drawing from the advertisement and advocacy of body makeovers on television, in aesthetic surgery trade books, and in the print and Web-based marketing of face lifts, tummy tucks, and Botox injections, Deborah Caslav Covino articulates the relationship among objectification, abjection, and identification, and offers a fuller understanding of contemporary beauty-desire.

The Foundry - The Product Pitch - MODO Training  eBooks & eLearning

Posted by DailyNewpost at April 15, 2016
The Foundry - The Product Pitch - MODO Training

The Foundry - The Product Pitch - MODO Training
MP4 | Video: AVC 1920 x 1080 | Audio: AAC 48KHz 2ch | Duration: 06:49:41 (nearly 7 hours) | 5.5 GB
Genre: eLearning | Language: English

In this tutorial ‘The Product Pitch - MODO Training for CPG’ The Foundry’s own James Darknell takes you through the entire workflow of building all the necessary elements for a new product pitch, aimed at the fast moving Consumer Packaged Goods (CPG) market segment. Elements of the pitch include a rendered product shot of a realistic candy container filled with chiclet shaped ‘Fruit Bites’. You will also build and render the fruit elements that are used for the product’s label and then reused for a final mock advertisement.

John Carlton - The Copywriting Sweatshop  eBooks & eLearning

Posted by ParRus at Jan. 30, 2016
John Carlton - The Copywriting Sweatshop

John Carlton - The Copywriting Sweatshop
7xDVDRip | English | AVI | 464 x 352 | DX50 ~799 kbps | MP3 | 102 Kbps | 48.0 KHz | 2 channels | 12:28:13 | 6.11 GB
Genre: eLearning Video / Business, Copywriting

Copy testing is the process of studying an advertisement before it is being aired to find out how the customers will respond to that ad and hence determine its effectiveness. It is specialized field of marketing research that encompasses all media like television, radio, print ads and Internet. Pre-testing very often is considered as the most accurate and modern name for predicting how effectively any ad may perform. These predictions are based upon viewers’ feedback about the ad. Each evaluation of the ad would either designate the ad as strong or as weak. If it rated strong then it is considered good enough and will meet company’s ambition, on the other hand if it is rated weak in the standards of airing, then it is edited in order to improve its performance.

Reading Builder 3  eBooks & eLearning

Posted by kathleenuk at May 16, 2010
Reading Builder 3

Reading Builder 3
Publisher: Compass Publishing (August 1, 2007) | Language: English | ISBN-10: 1599660148 | mp3 | 49.61 Mb

Reading Builder is a three-level series designed for pre-Intermediate to Intermediate EFL students to expand their reading skills. To engage the interest of learners, each book in the series contains a variety of reading forms including fictional stories, letters, articles, advertisement, and more. In addition, each reading passage is accompanied by a variety of exercises utilizing all four language skills. Each unit includes comprehension and vocabulary questions to enhance reading skills, topic-related question prompts to help students write about their own experiences, a thematically-related dialog to give students guided speaking practice, and note-taking and completion exercises for listening comprehension. The Reading Builder series carefully controls the progression of grammar, vocabulary, and passage length while maintaining engaging and thought-provoking reading material. Students will enjoy improving their fluency in English with Reading Builder.

Reading Builder 2  eBooks & eLearning

Posted by kathleenuk at May 16, 2010
Reading Builder 2

Reading Builder 2
Publisher: Compass Publishing (August 1, 2007) | Language: English | ISBN-10: 159966013X | mp3 | 42.70 Mb

Reading Builder is a three-level series designed for pre-Intermediate to Intermediate EFL students to expand their reading skills. To engage the interest of learners, each book in the series contains a variety of reading forms including fictional stories, letters, articles, advertisement, and more. In addition, each reading passage is accompanied by a variety of exercises utilizing all four language skills. Each unit includes comprehension and vocabulary questions to enhance reading skills, topic-related question prompts to help students write about their own experiences, a thematically-related dialog to give students guided speaking practice, and note-taking and completion exercises for listening comprehension. The Reading Builder series carefully controls the progression of grammar, vocabulary, and passage length while maintaining engaging and thought-provoking reading material. Students will enjoy improving their fluency in English with Reading Builder.

Reading Builder 1  eBooks & eLearning

Posted by kathleenuk at May 16, 2010
Reading Builder 1

Reading Builder 1
Publisher: Compass Publishing (August 1, 2007) | Language: English | ISBN-10: 1599660121 | mp3 | 37.71 Mb

Reading Builder is a three-level series designed for pre-Intermediate to Intermediate EFL students to expand their reading skills. To engage the interest of learners, each book in the series contains a variety of reading forms including fictional stories, letters, articles, advertisement, and more. In addition, each reading passage is accompanied by a variety of exercises utilizing all four language skills. Each unit includes comprehension and vocabulary questions to enhance reading skills, topic-related question prompts to help students write about their own experiences, a thematically-related dialog to give students guided speaking practice, and note-taking and completion exercises for listening comprehension. The Reading Builder series carefully controls the progression of grammar, vocabulary, and passage length while maintaining engaging and thought-provoking reading material. Students will enjoy improving their fluency in English with Reading Builder.

Adobe Illustrator CS2 at work Projects You Can Use on the Job - Sams  eBooks & eLearning

Posted by hakocaaga at April 21, 2006
Adobe Illustrator CS2 at work Projects You Can Use on the Job - Sams


There are plenty of books available to teach you how to use the different tools that are a part of Adobe Illustrator CS2. But how many will actually show you how to work with the tools and techniques and apply them to real-world, relevant projects that you encounter every day at work? This one will. Adobe Illustrator CS2 @ Work: Projects You Can Use on the Job is a project-based guide that will help you complete workplace projects while you learn how to use Illustrator CS2. Detailed, well-explained instructions will help you accomplish job-related tasks, including:

Designing and working with logos.
Designing corporate identity materials.
Illustrating a poster.
Designing product packaging.
Designing a trifold brochure.
Designing a magazine advertisement.
Designing a DVD package, label and menu.
Designing a website.
Tips, tricks and notes will provide you with the information that you need to apply what you learn through these projects to projects you encounter every day at work. Learn by doing rather than reading with Adobe Illustrator CS2 @ Work: Projects You Can Use on the Job.