Gerald L. Manning, Barry L. Reece, Michael Ahearne, "Selling Today: Partnering to Create Value, 12th Edition"
English | 2011 | ISBN: 0132109867 | 545 pages | PDF | 21 MB
Extensive, real-world applications, carefully integrated with current personal selling concepts.
Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.