Blue Ocean Strategy: How to Create Uncontested Market Space And Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Repost)

W. Chan Kim, Renee Mauborgne, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant"
2005 | pages: 257 | ISBN: 1591396190 | PDF | 2,6 mb
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Repost)

W. Chan Kim, Renee Mauborgne, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant"
Harvard Business Review Press; 1 edition | English | 2005-02-03 | ISBN: 1591396190 | 257 pages | PDF | 1 mb
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Repost)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Publisher: Harvard Business Press | pages: 256 | 2005 | ISBN: 1591396190 | PDF | 1,9 mb

In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renée Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans": untapped new market spaces ripe for growth. Such strategic moves-which the authors call "value innovation"- create powerful leaps in value that often render rivals obsolete for more than a decade.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
RS | 1.2 M Rar | No Pass | PDF: 256 pages | Publisher: Harvard Business School Press (February 3, 2005) | Language: English | ISBN-10: 1591396190 | ISBN-13: 978-1591396192

Kim and Mauborgne's blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike "red oceans," which are well explored and crowded with competitors, "blue oceans" represent "untapped market space" and the "opportunity for highly profitable growth." The only reason more big companies don't set sail for them, they suggest, is that "the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies"-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France's INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they've developed specifically for the task of analyzing blue oceans. They urge companies to "value innovation" that focuses on "utility, price, and cost positions," to "create and capture new demand" and to "focus on the big picture, not the numbers." And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book's vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant [repost]

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Audio CDs in MP3 / English: MP3, 32 kb/s (2 ch) | Duration: 7 hours | ISBN-10: 1596590688 | 2006 | 102 MB
Genre: Business, Job

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Audiobook)

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (Audiobook) By W. Chan Kim, Renee Mauborgne
English | 2006 | ISBN: 1596590688 | MP3 | 185 MB

Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant.
In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

W. Chan Kim, Renée Mauborgne, "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant"
2015 | ISBN: 1625274491 | 256 pages | EPUB | 3 MB
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée Mauborgne
2015 | ISBN: 1625274491 | English | 256 pages | PDF | 3 MB

Blue Ocean Strategy [Repost]  

Posted by AlenMiler at Sept. 8, 2014
Blue Ocean Strategy [Repost]

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chan Kim
Harvard Business Review Press; 1 edition | February 3, 2005 | English | ISBN: 1591396190 | 256 pages | PDF | 3 MB

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place.

Blue Ocean Strategy (Repost)  

Posted by step778 at July 2, 2014
Blue Ocean Strategy (Repost)

W. Chan Kim, Renee Mauborgne, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant"
2005 | pages: 257 | ISBN: 1591396190 | PDF | 4,5 mb