Instagram has given the world's wealthiest 1% the chance to show off their jet-set lifestyles like never before, offering the remaining 99% a rare glimpse into the lives of the super rich. But with 70 million photos being uploaded to Instagram every day, it takes something special to get noticed. From group snaps on super yachts and pouting selfies on private jets, to parading luxury goods or flashing stacks of cash - Instagram's youngest and richest users have been causing both admiration and condemnation around the world. But who are the Rich Kids of Instagram? This Cutting Edge programme delves into the lives of some of the world's most affluent youngsters, examining what drives them to flaunt pictures of luxuries that most people can only dream of.
Sisters Ruth and Eileen Sherwood move from Ohio to New York in the hopes of building their careers. Ruth wants to get a job as a writer, while Eileen hopes to succeed on the stage. The two end up living in a dismal basement apartment in Greenwich Village, where a parade of odd characters are constantly breezing in and out. The women also meet up with magazine editor Bob Baker, who takes a personal interest in helping both with their career plans.