Digital Business & E-Commerce Management, 6th ed. Strategy Implementation & Practice by Dave Chaffey
English | Dec 18, 2014 | ISBN: 0273786547 | 679 Pages | AZW4/PDF (True) | 34.19 MB/29.46 MB
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.