Michael Brito, "Smart Business, Social Business: A Playbook for Social Media in Your Organization"
English | 2011 | ISBN: 0789747995 | 272 pages | PDF | 4,1 MB
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen:
Proven solutions for the real people, process, and technology obstacles businesses face in using social media behind the firewall.
How to have the successful internal conversations with stakeholders, partners and global teams that lead to successful external conversations with the social customer