Bridging the Culture Gap: A Practical Guide to International Business Communication by Penny Carte
Kogan Page Business Books | June 2004 | English | ISBN: 0749441704 | 180 pages | CHM | 1 MB
'As an American who has worked in Europe for the past 3 years, I find "Bridging the Culture Gap" to be a practical guide for communicating and influencing across cultures. The authors use authentic and engaging anecdotes, which will help readers to understand their own culture, and other's reactions to it in the context of everyday business' - Gary Kuusisto, Director, European Learning & Development, The Gillette Company. 'This book gives you a practical insight into cross-cultural communication in business today, based in part on the Canning team's deep experience in training over 1,000 managers and specialists in a unique Franco-Japanese adventure.