Russell Granger, "The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions"
English | 2007 | ISBN: 0071544372 | 240 pages | PDF | 77,8 MB
Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want
Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones.