Truth: The New Rules for Marketing in a Skeptical World by Lynn B. Upshaw
English | 2007 | ISBN: 0814473768 | Pages: 288 | PDF | 1,3 MB
Consumers today are better informed, better armed to resist marketers, and more skeptical than ever. With thousands of messages bombarding them every day, buyers just want brands they can believe in from companies they can trust. In Truth, marketing expert Lynn Upshaw offers a systematic approach for building customer loyalty and increasing market share.