Innovation propels companies forward. It's an unlimited source of new growth and can give businesses a distinct competitive advantage. Learn how to innovate at your own business using Systematic Inventive Thinking, a method based on five techniques that allow you to innovate on demand. In this course, author and business school professor Drew Boyd shares the techniques he's taught Fortune 500 companies to innovate new services and products. Drew provides real-world examples of innovation in practice and suggests places to find your own opportunities to innovate.
Learn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple, easy-to-understand terms, demonstrating how you build a successful online marketing campaign for all digital channels: search, video, social, email, and display. Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads.
Accounting and finance professors Jim and Kay Stice will make filing this year's taxes a bit easier for you by explaining basic taxation concepts and terminology. In this course, they cover topics such as taxable income, tax brackets, average tax rates, withholdings, deductions, and credits, and explain the motivation behind federal tax deductions for mortgages, dependents, and charitable giving. They review the steps involved in filing a personal income tax return, address some of the issues that corporations and small businesses face in filing their returns, and cover the benefits of tax planning.