Marketing Analytics

Lynda - Marketing Analytics: Presenting Digital Marketing Data  eBooks & eLearning

Posted by U.N.Owen at Nov. 16, 2016
Lynda - Marketing Analytics: Presenting Digital Marketing Data

Lynda - Marketing Analytics: Presenting Digital Marketing Data
Size: 110 MB | Duration: 0h 54m | Video: AVC (.mp4) 1280x720 30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

In this course, you'll learn how to effectively present digital marketing data from Google Analytics to your stakeholders.

Lynda - Marketing Analytics: Segmentation and Testing  eBooks & eLearning

Posted by U.N.Owen at Nov. 15, 2016
Lynda - Marketing Analytics: Segmentation and Testing

Lynda - Marketing Analytics: Segmentation and Testing
Size: 129 MB | Duration: 0h 53m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Advanced | Language: English

An understanding of how to segment and test marketing campaigns with analytics is a useful addition to any digital marketer's toolkit.

Lynda - Marketing Analytics: Setting and Measuring KPIs  eBooks & eLearning

Posted by U.N.Owen at Sept. 27, 2016
Lynda - Marketing Analytics: Setting and Measuring KPIs

Lynda - Marketing Analytics: Setting and Measuring KPIs
Size: 86 MB | Duration: 0h 34m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Intermediate | Language: English

How are you measuring your marketing efforts? Do you want to make more data-driven decisions? KPIs (key performance indicators) offer a quantitative measure of your success, whether you track it in visits, clicks, signups, or purchases.
Marketing Analytics: A Practical Guide to Real Marketing Science (Repost)

Marketing Analytics: A Practical Guide to Real Marketing Science By Mike Grigsby
2015 | 248 Pages | ISBN: 0749474173 | EPUB + PDF (conv) | 3 MB
Marketing Analytics Roadmap: Methods, Metrics, and Tools

Jerry Rackley, "Marketing Analytics Roadmap: Methods, Metrics, and Tools"
English | ISBN: 1484202600 | 2015 | 170 pages | PDF | 2 MB
Marketing Analytics: A Practical Guide to Real Marketing Science

Marketing Analytics: A Practical Guide to Real Marketing Science by Mike Grigsby
English | 3 Jun. 2015 | ISBN: 0749474173 | 248 Pages | EPUB/AZW3/PDF (conv) | 5.88 MB

Marketing Analytics arms business analysts and marketers with the marketing science understanding and techniques they need to solve real-world marketing problems, from pulling a targeted list and segmenting data to testing campaign effectiveness and forecasting demand.

Inductive Fuzzy Classification in Marketing Analytics [Repost]  

Posted by ChrisRedfield at Jan. 15, 2015
Inductive Fuzzy Classification in Marketing Analytics [Repost]

Michael Kaufmann - Inductive Fuzzy Classification in Marketing Analytics
Published: 2014-06-05 | ISBN: 3319058606 | PDF | 125 pages | 3 MB
Inductive Fuzzy Classification in Marketing Analytics (repost)

Inductive Fuzzy Classification in Marketing Analytics (Fuzzy Management Methods) by Michael Kaufmann
English | 2014 | ISBN-10: 3319058606 | 148 pages | PDF | 3 MB

To enhance marketing analytics, approximate and inductive reasoning can be applied to handle uncertainty in individual marketing models. This book demonstrates the use of fuzzy logic for classification and segmentation in marketing campaigns.

Inductive Fuzzy Classification in Marketing Analytics  

Posted by arundhati at June 14, 2014
Inductive Fuzzy Classification in Marketing Analytics

Michael Kaufmann, "Inductive Fuzzy Classification in Marketing Analytics"
2014 | ISBN-10: 3319058606 | 148 pages | PDF | 3 MB
Marketing Analytics: Data-driven Techniques with Microsoft Excel

Wayne L. Winston, "Marketing Analytics: Data-driven Techniques with Microsoft Excel"
English | ISBN: 111837343X | 2014 | 720 pages | PDF, EPUB, MOBI | 26 + 53 + 118 MB