Marketing Management Global

Global Marketing: Foreign Entry, Local Marketing, and Global Management [Repost]

Global Marketing: Foreign Entry, Local Marketing, and Global Management by Johny K. Johansson
English | 1 Dec. 2008 | ISBN: 0073381012 | 672 Pages | PDF | 13.12 MB

Johansson’s Global Marketing, 5/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. In foreign entry,

Global Marketing Management, 7th Edition  eBooks & eLearning

Posted by AlenMiler at Feb. 16, 2017
Global Marketing Management, 7th Edition

Global Marketing Management, 7th Edition by Masaaki (Mike) Kotabe
English | 2016 | ISBN: 1119298849 | 700 Pages | PDF (True) | 12.31 MB

The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.

Basic Marketing - A Global Managerial Approach, 14 edition (repost)  eBooks & eLearning

Posted by libr at Feb. 8, 2016
Basic Marketing - A Global Managerial Approach, 14 edition (repost)

Basic Marketing - A Global Managerial Approach, 14 edition by W. Perrault, J. McCarthy
English | 2002 | ISBN: 0072409479, 0071121102 | 840 pages | PDF | 9,9 MB

Marketing Management: A Relationship Approach  eBooks & eLearning

Posted by AlenMiler at Nov. 24, 2015
Marketing Management: A Relationship Approach

Marketing Management: A Relationship Approach by Svend Hollensen
English | 16 Oct. 2014 | ISBN: 0273778854 | 720 Pages | PDF | 22.41 MB

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today.

Marketing Management: Text and Cases (repost)  eBooks & eLearning

Posted by libr at Oct. 26, 2015
Marketing Management: Text and Cases (repost)

Robert E Stevens, David L Loudon, Bruce Wrenn, "Marketing Management: Text and Cases"
English | 2004 | ISBN: 0789012332 | 392 pages | PDF | 3,7 MB

Marketing Management: A Cultural Perspective  eBooks & eLearning

Posted by nebulae at Oct. 10, 2015
Marketing Management: A Cultural Perspective

Lisa Penaloza, Nil Toulouse, Luca Massimiliano Visconti, "Marketing Management: A Cultural Perspective"
English | ISBN: 0415606829, 0415606837 | 2012 | 584 pages | PDF | 3 MB

Global Marketing Management  eBooks & eLearning

Posted by AlenMiler at June 7, 2015
Global Marketing Management

Global Marketing Management by Steve Carter
English | May 23, 2012 | ISBN: 0199609705 | 608 Pages | PDF/AZW4 | 9.99 MB/14.35 MB

Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment.

Business to Business Marketing Management: A Global Perspective, 2nd Edition  eBooks & eLearning

Posted by sasha82 at Dec. 13, 2014
Business to Business Marketing Management: A Global Perspective, 2nd Edition

Business to Business Marketing Management: A Global Perspective, 2nd Edition by Alan Zimmerman, Jim Blythe
2013 | ISBN: 0415537029, 0415537037 | English | 528 pages | PDF | 4 MB

Global Marketing Management, 5th edition (Repost)  eBooks & eLearning

Posted by Veslefrikk at May 6, 2014
Global Marketing Management, 5th edition (Repost)

Masaaki (Mike) Kotabe and Kristiaan Helsen, "Global Marketing Management, 5th edition"
English | ISBN: 0470381116 | 2010 | 752 pages | PDF | 14,5 MB

Marketing Management: Text and Cases (repost)  eBooks & eLearning

Posted by interes at Feb. 21, 2013
Marketing Management: Text and Cases (repost)

Robert E Stevens, David L Loudon, Bruce Wrenn, "Marketing Management: Text and Cases"
2004 | ISBN: 0789012332 | 392 pages | PDF | 3,7 MB

Step-by-step guidelines for successful marketing management!
Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business.