Robert E Stevens, David L Loudon, Bruce Wrenn, "Marketing Management: Text and Cases"
2004 | ISBN: 0789012332 | 392 pages | PDF | 3,7 MB
Step-by-step guidelines for successful marketing management!
Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and techniques with useful tables, graphs, and exhibits. Three leading experts in marketing management teach you how to market any business.