Marketing Management: A Decision Making Approach John Mullins

Marketing Management: A Decision-making Approach (repost)

Pingali Venugopal, "Marketing Management: A Decision-making Approach"
English | 2010 | ISBN: 8132104714 | 260 pages | PDF | 1,2 MB

A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct decision-making in the market.
Marketing Management: A Decision-making Approach (repost)

Pingali Venugopal, "Marketing Management: A Decision-making Approach"
English | 2010 | ISBN: 8132104714 | 260 pages | PDF | 1,2 MB

A contemporary discourse on the rapidly changing environment of the world of marketing, this book provides the mantra to transform short-run sales into long-term marketing growth. Starting with the basics of marketing, it takes the reader on a smooth journey to understand various strategies of correct decision-making in the market. In doing that, it provides an in-depth analysis of how to build a sustainable customer base in the ever-growing competitiveness and dynamism of the Indian marketing arena.

Marketing Management: A Decision-making Approach  

Posted by tot167 at Sept. 6, 2011
Marketing Management: A Decision-making Approach

Pingali Venugopal, "Marketing Management: A Decision-making Approach"
Sa ge Pu blications | 2010 | ISBN: 8132104714 | 260 pages | PDF | 1,2 MB
Accounting and Finance for Managers: A decision-making approach

Accounting and Finance for Managers: A decision-making approach by Matt Bamber, Simon Parry
2014 | ISBN: 0749469137 | English | 488 pages | EPUB | 6 MB
Decision Making in Natural Resource Management: A Structured, Adaptive Approach (repost)

Michael J. Conroy and James T. Peterson, "Decision Making in Natural Resource Management: A Structured, Adaptive Approach"
English | 2013 | ISBN: 0470671750 | 474 pages | PDF | 8,2 MB
Socially Responsible Investment: A Multi-Criteria Decision Making Approach (repost)

Socially Responsible Investment: A Multi-Criteria Decision Making Approach (International Series in Operations Research & Management Science) by Enrique Ballestero and Blanca Pérez-Gladish
English | 2014 | ISBN: 3319118358 | 301 pages | PDF | 4 MB
Socially Responsible Investment: A Multi-Criteria Decision Making Approach

Socially Responsible Investment: A Multi-Criteria Decision Making Approach (International Series in Operations Research & Management Science) by Enrique Ballestero and Blanca Pérez-Gladish
English | 2014 | ISBN: 3319118358 | 301 pages | PDF | 4 MB
Decision Making in Natural Resource Management: A Structured, Adaptive Approach

Decision Making in Natural Resource Management: A Structured, Adaptive Approach by Michael J. Conroy and James T. Peterson
English | 2013 | ISBN: 0470671750 | 474 pages | PDF | 8,2 MB

This book is intended for use by natural resource managers and scientists, and students in the fields of natural resource management, ecology, and conservation biology, who are confronted with complex and difficult decision making problems.

Regional and Urban GIS: A Decision Support Approach  

Posted by roller89 at Dec. 4, 2009
Regional and Urban GIS: A Decision Support Approach

Timothy L. Nyerges, Piotr Jankowski "Regional and Urban GIS: A Decision Support Approach"
Publisher: The Guilford Press 2009 | 299 Pages | ISBN: 160623336X | PDF | 5.5 MB

This unique text shows students and professionals how geographic information systems (GIS) can guide decision making about complex community and environmental problems. The authors’ step-by-step introduction to GIS-based decision analysis methods and techniques covers important urban and regional issues (land, transportation, and water resource management) and decision processes (planning, improvement programming, and implementation). Real-world case studies demonstrate how GIS-based decision support works in a variety of contexts, with a special focus on community and regional sustainability management. Ideal for course use, the book reinforces key concepts with end-of-chapter review questions; illustrations include 18 color plates.

Marketing Management: A Relationship Approach, 2 edition (Repost)  eBooks & eLearning

Posted by roxul at July 18, 2016
Marketing Management: A Relationship Approach, 2 edition (Repost)

Svend Hollensen, "Marketing Management: A Relationship Approach, 2 edition"
English | 2010 | ISBN: 0273706837 | 655 pages | PDF | 14 MB