Neuromarketing

Neuromarketing - Le marketing revisité par les neurosciences du consommateur

Neuromarketing - Le marketing revisité par les neurosciences du consommateur
Dunod (2010) | ISBN: 2100545647 | French | PDF | 220 Pages | 40 Mb

L’objectif de cet ouvrage est de sensibiliser, d’informer et de guider les praticiens du marketing dans le cadre de cette nouvelle discipline qu’est le neuromarketing, dérivant des neurosciences cognitives et affectives. Cette discipline emprunte à ces sciences du cerveau les concepts, méthodologies et techniques pour mieux sonder et comprendre le consommateur. Le neuromarketing est appelé à se développer de manière durable et croissante.

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing  eBooks & eLearning

Posted by FenixN at April 21, 2016
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Audio CDs in M4B / English: AAC, 62 kb/s (2 ch) | Duration: 07:14:46 | 2015 | ISBN-10: 1501264281 | 196 MB
Genre: Marketing

Practical techniques for applying neuroscience and behavior research to attract new customers.

Neuromarketing im Internet (Repost)  eBooks & eLearning

Posted by leonardo78 at April 20, 2016
Neuromarketing im Internet (Repost)

Neuromarketing im Internet by Joanna Dabrowski Ralf Pispers
2012 | ISBN: 3648029479 | German | 252 Pages | PDF | 13,9 MB

Auch der Online-Kauf ist eine Emotionsentscheidung. Die meisten klassischen Webseiten versagen völlig dabei, auch den Menschen im Surfer anzusprechen. Dieses Buch zeigt Ihnen, wie sich die Erkenntnisse der Hirnforschung für Web Sales nutzen lassen. So wecken Web Shops das Interesse der Internet-Surfer.

Video2Brain - Neuromarketing – Grundlagen  eBooks & eLearning

Posted by IrGens at March 3, 2016
Video2Brain - Neuromarketing – Grundlagen

Video2Brain - Neuromarketing – Grundlagen: Warum kaufen wir, was wir kaufen?
25.02.2016 | .MP4, x264, 1000 kbps, 1280x720 | Deutsch, AAC, 128 kbps, 2 Ch | 2 Std. 7 min | 322 MB
Ihr(e) Trainer: Frank Puscher
Neuromarketing: Exploring the Brain of the Consumer (repost)

Neuromarketing: Exploring the Brain of the Consumer by Leon Zurawicki
English | 2010 | ISBN: 3540778284, 3540870431 | 273 pages | PDF + EPUB + MOBI | 1,8 + 1,1 + 1,6 MB
Neuromarketing: Exploring the Brain of the Consumer (repost)

Leon Zurawicki, "Neuromarketing: Exploring the Brain of the Consumer"
English | 2010 | ISBN: 3540778284 | 273 pages | EPUB , PDF | 3 MB

Neuromarketing To Close More Deals  

Posted by C2U at April 1, 2015
Neuromarketing To Close More Deals

Neuromarketing To Close More Deals
Duration: 1h | Video: AVC (.MP4) 1280x720 30fps | Audio: AAC 44.1KHz 2ch | 155MB
Genre: eLearning | Language: English
[cut]
Anticipate unconscious reactions and provide the ultimate sales
Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success

Neuromarketing: Is There a 'Buy Button' in the Brain? Selling to the Old Brain for Instant Success By Patrick Renvoisé, Christophe Morin
2005 | 256 Pages | ISBN: 0974348228 | EPUB + MOBI | 3 MB + 3 MB

Neuroeconomia, neuromarketing e processi decisionali  

Posted by arundhati at Jan. 1, 2015
Neuroeconomia, neuromarketing e processi decisionali

Fabio Babiloni, Vittorio Meroni, "Neuroeconomia, neuromarketing e processi decisionali"
2007 | Italian | ISBN-10: 8847007151 | 170 pages | PDF | 3 MB
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Repost)

Roger Dooley, "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing"
English | 2011 | ISBN: 1118113365 | EPUB, MOBI | 304 pages | 1 MB