PR — a Persuasive Industry? : Spin, Public Relations, And The Shaping of The Modern Media

PR — a persuasive industry? : spin, public relations, and the shaping of the modern media

PR — a persuasive industry? : spin, public relations, and the shaping of the modern media by Trevor Morris, Simon Goldsworthy
Palgrave Macmillan | 2008 | ISBN: 0230205844, 9780230205840, 0230594859, 9780230594852 | 256 pages | PDF | 1,32 Mb
PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media by Trevor Morris, Simon Goldsworthy
Publisher: Palgrave Macmillan | Number Of Pages: 256 | Publication Date: 2008-12-09 | ISBN-10: 0230205844 | PDF | 1 Mb

Like it or loathe it, PR has become a key ingredient in our lives, but surprisingly little serious thought is given to what PR is and what its practitioners do. Glancing, usually disparaging references to PR abound, and journalists and others feel free to make overarching comments based on scant evidence, but PR remains under-examined and hard to study. The big PR firms remain shadowy, and by tradition PR people working within big organizations do not seek the limelight. If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in thousands of small cells. In both the UK and the US, for example, the largest consultancies employ fewer than 1% of those who work in PR. Similarly even the largest companies have PR departments that rarely have more than a hundred staff and usually many fewer. PR also operates under many aliases – it seems that only a minority of practitioners like calling themselves public relations people – and its border territories with other communications and marketing disciplines are blurred and often disputed. This makes it difficult for outside observers and scholars to get to grips with PR, but also surprisingly hard for those working in PR to know their own business: no one individual has real experience of all the main areas of PR work.
America's Great Game: The CIA’s Secret Arabists and the Shaping of the Modern Middle East [Repost]

America's Great Game: The CIA’s Secret Arabists and the Shaping of the Modern Middle East by Hugh Wilford
English | Dec. 3, 2013 | ISBN: 046501965X, 046509628X | 384 Pages | EPUB | 3.5 MB
America's Great Game: The CIA’s Secret Arabists and the Shaping of the Modern Middle East

Hugh Wilford, "America's Great Game: The CIA’s Secret Arabists and the Shaping of the Modern Middle East"
ISBN: 046501965X | 2013 | EPUB | 384 pages | 4 MB

The History Thieves: Secrets, Lies and the Shaping of a Modern Nation  eBooks & eLearning

Posted by Bayron at Nov. 7, 2016
The History Thieves: Secrets, Lies and the Shaping of a Modern Nation

The History Thieves: Secrets, Lies and the Shaping of a Modern Nation by Ian Cobain
English | 2016 | ISBN: 1846275830 | 368 pages | EPUB | 0,4 MB

Cable Cowboy: John Malone and the Rise of the Modern Cable Business  eBooks & eLearning

Posted by tukotikko at Feb. 13, 2015
Cable Cowboy: John Malone and the Rise of the Modern Cable Business

Cable Cowboy: John Malone and the Rise of the Modern Cable Business By Mark Robichaux
2002 | 320 Pages | ISBN: 047123639X | EPUB, MOBI, PDF | 3 MB + 3 MB + 2 MB

The Red Atlantic: American Indigenes and the Making of the Modern World, 1000-1927  eBooks & eLearning

Posted by arundhati at Feb. 19, 2017
The Red Atlantic: American Indigenes and the Making of the Modern World, 1000-1927

Jace Weaver, "The Red Atlantic: American Indigenes and the Making of the Modern World, 1000-1927"
2014 | ISBN-10: 1469614383, 1469633388 | 360 pages | PDF | 4 MB

Dynamic Chemical Processes on Solid Surfaces: Chemical Reactions and Catalysis  eBooks & eLearning

Posted by hill0 at Feb. 8, 2017
Dynamic Chemical Processes on Solid Surfaces: Chemical Reactions and Catalysis

Dynamic Chemical Processes on Solid Surfaces: Chemical Reactions and Catalysis by Ken-ichi Tanaka
English | 20 Feb. 2017 | ISBN: 9811028389 | 192 Pages | PDF | 12.25 MB

In this book, the author determines that a surface is itself a new material for chemical reaction, and the reaction of the surface provides additional new materials on that surface. The revelation of that peculiarity is what makes this book different from an ordinary textbook, and this new point of view will help to provide a new impetus when graduate students and researchers consider their results.

Conjuring Asia: Magic, Orientalism and the Making of the Modern World  eBooks & eLearning

Posted by interes at Jan. 28, 2017
Conjuring Asia: Magic, Orientalism and the Making of the Modern World

Conjuring Asia: Magic, Orientalism and the Making of the Modern World by Chris Goto-Jones
English | 2016 | ISBN: 1107076595, 1107433827 | 336 pages | PDF | 29,3 MB
A Hope More Powerful Than the Sea: One Refugee's Incredible Story of Love, Loss, and Survival

Melissa Fleming, "A Hope More Powerful Than the Sea: One Refugee's Incredible Story of Love, Loss, and Survival"
ISBN: 1250105994 | 2017 | EPUB | 288 pages | 672 KB