PR — a Persuasive Industry? : Spin, Public Relations, And The Shaping of The Modern Media

PR — a persuasive industry? : spin, public relations, and the shaping of the modern media

PR — a persuasive industry? : spin, public relations, and the shaping of the modern media by Trevor Morris, Simon Goldsworthy
Palgrave Macmillan | 2008 | ISBN: 0230205844, 9780230205840, 0230594859, 9780230594852 | 256 pages | PDF | 1,32 Mb
PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media

PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media by Trevor Morris, Simon Goldsworthy
Publisher: Palgrave Macmillan | Number Of Pages: 256 | Publication Date: 2008-12-09 | ISBN-10: 0230205844 | PDF | 1 Mb

Like it or loathe it, PR has become a key ingredient in our lives, but surprisingly little serious thought is given to what PR is and what its practitioners do. Glancing, usually disparaging references to PR abound, and journalists and others feel free to make overarching comments based on scant evidence, but PR remains under-examined and hard to study. The big PR firms remain shadowy, and by tradition PR people working within big organizations do not seek the limelight. If PR is an industry, it is a fragmented and diffuse one, scattered across all parts of the economy and society in thousands of small cells. In both the UK and the US, for example, the largest consultancies employ fewer than 1% of those who work in PR. Similarly even the largest companies have PR departments that rarely have more than a hundred staff and usually many fewer. PR also operates under many aliases – it seems that only a minority of practitioners like calling themselves public relations people – and its border territories with other communications and marketing disciplines are blurred and often disputed. This makes it difficult for outside observers and scholars to get to grips with PR, but also surprisingly hard for those working in PR to know their own business: no one individual has real experience of all the main areas of PR work.
America's Great Game: The CIA's Secret Arabists and the Shaping of the Modern Middle East

Hugh Wilford, "America's Great Game: The CIA's Secret Arabists and the Shaping of the Modern Middle East"
ISBN: 046501965X | 2013 | PDF | 384 pages | 3.43 MB
America's Great Game: The CIA’s Secret Arabists and the Shaping of the Modern Middle East [Repost]

America's Great Game: The CIA’s Secret Arabists and the Shaping of the Modern Middle East by Hugh Wilford
English | Dec. 3, 2013 | ISBN: 046501965X, 046509628X | 384 Pages | EPUB | 3.5 MB
America's Great Game: The CIA’s Secret Arabists and the Shaping of the Modern Middle East

Hugh Wilford, "America's Great Game: The CIA’s Secret Arabists and the Shaping of the Modern Middle East"
ISBN: 046501965X | 2013 | EPUB | 384 pages | 4 MB
Conflict and Commerce in Maritime East Asia: The Zheng Family and the Shaping of the Modern World, c.1620-1720

Conflict and Commerce in Maritime East Asia: The Zheng Family and the Shaping of the Modern World, c.1620-1720 (Studies in Weatherhead East Asian Institute, Columbia University) by Xing Hang
English | 2016 | ISBN: 1107121841, 110755845X | 346 pages | PDF | 3,5 MB

The History Thieves: Secrets, Lies and the Shaping of a Modern Nation  eBooks & eLearning

Posted by Bayron at Nov. 7, 2016
The History Thieves: Secrets, Lies and the Shaping of a Modern Nation

The History Thieves: Secrets, Lies and the Shaping of a Modern Nation by Ian Cobain
English | 2016 | ISBN: 1846275830 | 368 pages | EPUB | 0,4 MB

Cable Cowboy: John Malone and the Rise of the Modern Cable Business  eBooks & eLearning

Posted by tukotikko at Feb. 13, 2015
Cable Cowboy: John Malone and the Rise of the Modern Cable Business

Cable Cowboy: John Malone and the Rise of the Modern Cable Business By Mark Robichaux
2002 | 320 Pages | ISBN: 047123639X | EPUB, MOBI, PDF | 3 MB + 3 MB + 2 MB

Cohomology of Groups [Repost]  eBooks & eLearning

Posted by ChrisRedfield at Aug. 4, 2017
Cohomology of Groups [Repost]

Kenneth S. Brown - Cohomology of Groups
Published: 1982-11-18 | ISBN: 0387906886, 1468493280, 3540906886 | PDF + DJVU | 306 pages | 18.89 MB
Hearts, Minds, Voices: US Cold War Public Diplomacy and the Formation of the Third World

Hearts, Minds, Voices: US Cold War Public Diplomacy and the Formation of the Third World by Jason C. Parker
2016 | ISBN: 0190251840 | English | 280 pages | PDF | 26 MB