Paul Peter Consumer Behavior

Consumer Behavior, 9th Edition (repost)  

Posted by interes at Aug. 25, 2013
Consumer Behavior, 9th Edition (repost)

J. Paul Peter, Jerry Olson, "Consumer Behavior, 9th Edition"
English | 2009 | ISBN: 0073404764 | 576 pages | PDF | 7,8 MB

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy.

Marconomics: Defining Economics through Social Science and Consumer Behavior  eBooks & eLearning

Posted by IrGens at Dec. 1, 2016
Marconomics: Defining Economics through Social Science and Consumer Behavior

Marconomics: Defining Economics through Social Science and Consumer Behavior by Ken Blawatt
English | August 3, 2016 | ISBN: 1786355663 | EPUB | 330 pages | 1 MB

Gender, Culture, and Consumer Behavior (repost)  eBooks & eLearning

Posted by viserion at Sept. 4, 2016
Gender, Culture, and Consumer Behavior (repost)

Cele C. Otnes, Linda Tuncay Zayer, "Gender, Culture, and Consumer Behavior"
ISBN: 1848729464 | 2012 | EPUB | 488 pages | 18 MB

Mobile Marketing Channel: Online Consumer Behavior  eBooks & eLearning

Posted by Underaglassmoon at May 18, 2016
Mobile Marketing Channel: Online Consumer Behavior

Mobile Marketing Channel: Online Consumer Behavior
Springer | Business & Management | May 25, 2016 | ISBN-10: 3319312855 | 132 pages | pdf | 3.85 mb

Authors: Shareef, Mahmud Akhter, Dwivedi, Yogesh K., Kumar, Vinod
Explores the SMS-based mobile channel as a radical tool of interactive marketing
Promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory
Examines consumer behaviour for mobile phone SMS perception, exposure and attention in addition to consumer attitudes towards SMS-based channels

The Companion to Consumer Behavior Analysis  eBooks & eLearning

Posted by roxul at April 12, 2016
The Companion to Consumer Behavior Analysis

Gordon R. Foxall, "The Companion to Consumer Behavior Analysis"
English | ISBN: 0415729920 | 2015 | 470 pages | PDF | 4 MB

Gender, Culture, and Consumer Behavior  eBooks & eLearning

Posted by Bayron at March 16, 2016
Gender, Culture, and Consumer Behavior

Gender, Culture, and Consumer Behavior by Cele C. Otnes, Linda Zayer
English | 2012 | ISBN: 1848729464 | 488 pages | PDF | 6,4 MB

Gender, Culture, and Consumer Behavior  eBooks & eLearning

Posted by tarantoga at March 11, 2016
Gender, Culture, and Consumer Behavior

Cele C. Otnes, Linda Tuncay Zayer, "Gender, Culture, and Consumer Behavior"
ISBN: 1848729464 | 2012 | EPUB | 488 pages | 18 MB

People and Products: Consumer Behavior and Product Design  eBooks & eLearning

Posted by tarantoga at Feb. 29, 2016
People and Products: Consumer Behavior and Product Design

Allan J. Kimmel, "People and Products: Consumer Behavior and Product Design"
ISBN: 1138812242, 1138812250 | 2015 | EPUB/MOBI | 304 pages | 1 MB/1 MB

Handbook of Culture and Consumer Behavior  eBooks & eLearning

Posted by tarantoga at Feb. 26, 2016
Handbook of Culture and Consumer Behavior

Sharon Ng, Angela Y. Lee, "Handbook of Culture and Consumer Behavior (Frontiers in Culture and Psychology)"
ISBN: 0199388512, 0199388520 | 2015 | EPUB/MOBI | 368 pages | 2 MB/2 MB

Consumer Behavior, 9th Edition (repost)  

Posted by libr at Feb. 17, 2016
Consumer Behavior, 9th Edition (repost)

J. Paul Peter, Jerry Olson, "Consumer Behavior, 9th Edition"
English | 2009 | ISBN: 0073404764 | 576 pages | PDF | 7,8 MB