Get fresh ideas for your next print marketing campaign as the world's leading expert on folded formats, Trish Witkowski, shares unique and effective folded solutions that will add that "wow factor" to your creative projects.
Lynda - Print Production Essentials: Direct Mail | 518MB Duration: 2h 10m | Video: AVC (.mp4) 1280x720 15&30fps | Audio: AAC 48KHz 2ch Genre: eLearning | Level: Beginner | Language: English
There is a strategic side and a practical side to direct mail. To get results, you need to pay close attention to both. After all, wouldn't it be a shame to put tremendous effort into a winning strategy and design, only to lose money on postal surcharges due to a careless formatting error? This course teaches members the most critical skills to planning and sending direct mail, from tips for staying on budget while "pushing the envelope" creatively, to navigating and implementing the US Postal Service's technical guidelines with ease.
A thorough prepress analysis and press check can mean the difference between a successful print job and a disappointing one. There is a lot to know, from how to prepare files to what to look for on press.
Packaging is where engineering meets design. Learn about the basics of designing packages for everything from foodstuffs to fragrance, in ways that are practical for manufacturing and shipping, and make the products visually appealing.
Print Production Essentials: Embossing, Foil Stamping, and Die Cutting | 306MB Duration: 1h 28m | Video: AVC (.mp4) 960x540 15&30fps | Audio: AAC 48KHz 2ch Genre: eLearning | Level: Intermediate | Language: English
Adding a die cut or emboss to your print job can make a striking visual impact; it's a way of sculpturing and increasing a reader's engagement with your work. Learn about the various types of embossing and die cutting as well as the proper ways to set up your documents to achieve consistent results.