The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World by Beverly Macy, Teri Thompson
English | 2010-12-13 | ISBN: 0071752633 | 272pages | PDF | 9,2 MB
Today's Hottest Trends for On-the-Spot Marketing!
In an era when information travels at phenomenal speed along the “real-time Web,” a brand can explode into popular culture overnight–and die just as quickly. As a marketer, how can you stay ahead of the curve? How do you control the chaos? Two words: Social Media.