Adam Jolly, "The Innovation Handbook: How to Profit from Your Ideas, Intellectual Property and Market Knowledge"
2010 | ISBN: 0749456876 | 340 pages | PDF | 8,8 MB
Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way these points of difference are created and commercialized is changing. The difficulty for most organizations is not in generating ideas, but in pursuing the right one at the right speed on the right scale. Alongside flashes of brilliance, innovation depends on combining strategic insight, inspired leadership, suitable funding, adept marketing, motivated teams and appropriate intellectual property in the right business model.