Service Marketing Zeithaml

The Economist (Intelligence Unit) - Customer Service, Marketing and Technology (2014)

The Economist (Intelligence Unit) - Customer Service, Marketing and Technology (2014)
English | 24 pages | True PDF | 11.09 Mb
The Economist (Intelligence Unit) - Customer service marketing and technology Mastering the customer journey (2014)

The Economist (Intelligence Unit) - Customer service marketing and technology Mastering the customer journey (2014)
English | 24 pages | True PDF | 11.60 Mb

Research on International Service Marketing: A State of the Art  eBooks & eLearning

Posted by rolexmaya at Aug. 10, 2010
Research on International Service Marketing: A State of the Art

Research on International Service Marketing: A State of the Art
JAI Press | June 16, 2005 | ISBN-10: 0762311851 | 156 pages | PDF | 1.1 Mb

Volume 15 of Advances in International Marketing explores the current research in international service marketing through the eyes of scholars from eight different countries on three continents. A truly international perspective emerges on the nature of service marketing across borders.

Service Innovation  eBooks & eLearning

Posted by Underaglassmoon at June 13, 2016
Service Innovation

Service Innovation: Novel Ways of Creating Value in Actor Systems
Springer | Business & Management | July 11, 2016 | ISBN-10: 4431549218 | 311 pages | pdf | 4.31 mb

Editors: Toivonen, Marja (Ed.)
Provides a unique view of the linkages between service innovation and systems innovation
Includes a multidisciplinary history of service innovation research while showing avenues for future research – in the area of sustainability, for instance
Features contributions by the best-known scholars in the area of service innovation research, representing different schools of thought

Mobile Marketing Channel: Online Consumer Behavior  eBooks & eLearning

Posted by Underaglassmoon at May 18, 2016
Mobile Marketing Channel: Online Consumer Behavior

Mobile Marketing Channel: Online Consumer Behavior
Springer | Business & Management | May 25, 2016 | ISBN-10: 3319312855 | 132 pages | pdf | 3.85 mb

Authors: Shareef, Mahmud Akhter, Dwivedi, Yogesh K., Kumar, Vinod
Explores the SMS-based mobile channel as a radical tool of interactive marketing
Promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory
Examines consumer behaviour for mobile phone SMS perception, exposure and attention in addition to consumer attitudes towards SMS-based channels

The Encyclopaedic Dictionary of Marketing [Repost]  eBooks & eLearning

Posted by tanas.olesya at Nov. 19, 2015
The Encyclopaedic Dictionary of Marketing [Repost]

The Encyclopaedic Dictionary of Marketing (Response Books) by Kaleem Mohammad Khan
English | 7 Aug. 2006 | ISBN: 0761935010 | 597 Pages | PDF | 1 MB

This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing.
The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning (repost)

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning by Bob Gilbreath
English | 2009 | ISBN: 0071625364 | 288 pages | PDF | 1,5 MB

Marketing Green Buildings: Guide for Engineering, Construction and Architecture (Repost)

Jerry Yudelson, "Marketing Green Buildings: Guide for Engineering, Construction and Architecture"
2006 | pages: 262 | ISBN: 0881735280 | PDF | 32,8 mb

Managing Service Firms: The Power of Managerial Marketing (repost)  eBooks & eLearning

Posted by interes at April 13, 2015
Managing Service Firms: The Power of Managerial Marketing (repost)

Managing Service Firms: The Power of Managerial Marketing by Per Skalen
English | 2010-04-12 | ISBN: 0415473268 | 198 pages | PDF | 1,2 MB

Service Science: The Foundations of Service Engineering and Management (Repost)  eBooks & eLearning

Posted by roxul at Feb. 27, 2015
Service Science: The Foundations of Service Engineering and Management (Repost)

Robin G. Qiu, "Service Science: The Foundations of Service Engineering and Management"
English | ISBN: 111810823X | 2014 | 336 pages | PDF | 8 MB