Seth Godin

Seth Godin, "Êtes-vous indispensable ?: Libérez le linchpin qui est en vous..."

Seth Godin, "Êtes-vous indispensable ?: Libérez le linchpin qui est en vous…"
Publisher: Diateino | 2010 | ISBN: 2354560117 | French | PDF | 362 pages | 14.5 Mb

Dans les best-sellers internationaux La Vache pourpre et Tribus, Seth Godin nous apprenait comment concevoir des produits remarquables et propager des idées fortes. …
Seth Godin - All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works [Repost]

Seth Godin - All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works
2009 | ISBN: 1591843030 | English | 240 pages | PDF | 0.5 MB

Seth Godin: Making Money On The Web  

Posted by ksenya.b at May 12, 2014
Seth Godin: Making Money On The Web

Seth Godin: Making Money On The Web
2001 | MP3 @ 128 Kbps, 2 channels, 44.1 KHz | Duration: 3 hrs, 30 mins | English | 211 MB
Genre: Audio CD in Business

Net Profit: How to start a highly lucrative Internet company from scratch with almost no money down. If you’ve got a company, an interest, or even just a hobby, you’ve got what it takes to start an easy, profitable online business. This revolutionary program by acclaimed Internet pioneer Seth Godin will show you how to get your piece of the billion-dollar Internet pie by “bootstrapping”— starting your own Internet company from scratch with almost no money down.

Seth Godin - All Marketers Are Liars [repost]  eBooks & eLearning

Posted by FenixN at Sept. 16, 2012
Seth Godin - All Marketers Are Liars [repost]

Seth Godin - All Marketers Are Liars
Audio CDs in MP3 / English: MP3, 96 kb/s (2 ch) | Duration: 04:17:56 | 177 mb
Genre: Economics and finances

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names…and believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe.

Linchpin (Are You Indespensible?) - Seth Godin  

Posted by jack23 at Oct. 7, 2010
Linchpin (Are You Indespensible?) - Seth Godin

Linchpin (Are You Indespensible?) - Seth Godin
Publisher: Books on Tape (2010) | Language: English | ISBN-10: 0307705501 | Listening Length: 8 hour(s) and 27 min. | 248.33 MB
Narrator: Seth Godin | MP3/64Kbps | 7% Recovery

There used to be two teams in every workplace: management and labor. Now there's a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

Seth Godin - Permission Marketing  eBooks & eLearning

Posted by nothan at March 3, 2010
Seth Godin - Permission Marketing

Seth Godin - Permission Marketing
Seth | ASIN: N/a | 2006 | MP3 | 110 Mb each

Seth Godin, one of the world's foremost online promoters, offers his best advice for advertising in Permission Marketing. Godin argues that businesses can no longer rely solely on traditional forms of "interruption advertising" in magazines, mailings, or radio and television commercials. He writes that today consumers are bombarded by marketing messages almost everywhere they go. If you want to grab someone's attention, you first need to get his or her permission with some kind of bait–a free sample, a big discount, a contest, an 800 number, or even just an opinion survey. Once a customer volunteers his or her time, you're on your way to establishing a long-term relationship and making a sale. "By talking only to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message," he writes. "It serves both customers and marketers in a symbiotic exchange."
Godin knows his stuff. He created Internet marketer Yoyodyne and sold it in 1998 to Yahoo!, where he is a vice president. Godin delves into the strategies of several companies that successfully practice permission marketing, including Amazon.com, American Airlines, Bell Atlantic, and American Express. Permission marketing works best on the Internet, he writes, because the medium eliminates costs such as envelopes, printing, and stamps. Instead of advertising with a plain banner ad on the Internet, you should focus on discovering the customer's problem and getting permission to follow up with e-mail, he writes. Permission Marketing is an important and valuable book for businesses seeking better results from their advertising. –Dan Ring –This text refers to the Hardcover edition.

Unleashing The IdeaVirus by Seth Godin  

Posted by Saunt at April 5, 2009
Unleashing The IdeaVirus by Seth Godin

Unleashing The IdeaVirus by Seth Godin
Publisher: Hyperion | ISBN: 0786887176 | edition 2001 | PDF | 197 pages | 1,88 mb

Treat a product or service like a human or computer virus, contends online promotion specialist Seth Godin, and it just might become one. In Unleashing the Ideavirus, Godin describes ways to set any viable commercial concept loose among those who are most likely to catch it–and then stand aside as these recipients become infected and pass it on to others who might do the same. "The future belongs to marketers who establish a foundation and process where interested people can market to each other," he writes. "Ignite consumer networks and then get out of the way and let them talk."

Who's There? By Seth Godin  

Posted by Saunt at April 5, 2009
Who's There? By Seth Godin

Who's There? By Seth Godin
Publisher: Do You Zoom, Inc. | ISBN: N\A | edition 2005 | PDF | 45 pages | 1,88 mb

This e-book by Seth Godin tells how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas.

99 Cows by Seth Godin  

Posted by Pastilan at May 9, 2008
99 Cows by Seth Godin

99 Cows by Seth Godin
Do You Zoon, Inc. | 2003 | ISBN: 9781599961200 | English | 119 pages | PDF | 1.3 Mb

Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it." Randall Rothenberg, AD AGE "Purple Cow is great inspiration for marketers who have the guts to make real changes and real impact!" Amy Curtis, Jet Blue 99 examples of Seth Godin's PURPLE COW philosophy, sort of the sequel to his bestselling Purple Cow book. By finding the edges, by becoming remarkable, organizations win. Invest in cool stuff, not advertising.

Manifesto on The Bootstrapper's Bible by Seth Godin  

Posted by Pastilan at May 9, 2008
Manifesto on The Bootstrapper's Bible by Seth Godin

Manifesto on The Bootstrapper's Bible by Seth Godin
ChangeThis | 2004 | ISBN: 9781574101034 | English | 103 pages | PDF | 1.5 MB

Available to you once again! There's never been a better time to start a business with no money. This manifesto will show you how. Seth Godin is a bestselling author, entrepreneur and agent of change. In Free Prize Inside, his follow up to the best selling marketing book of 2003, Purple Cow, Seth helps you make your product remarkable with soft innovations. You need to make each of your employees idea champions so they can find the Free Prize.