Philip Sugai, Marco Koeder, Ludovico Ciferri, "The Six Immutable Laws of Mobile Business"
2010 | ISBN: 0471741469, 0470530200 | 201 pages | PDF | 2,3 MB
Japan's mobile customers have enjoyed better mobile devices, more content, and the most advanced functionality and services for more than a decade. Now, this book helps cut through the many myths and all of the hype surrounding Japan's mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication helps readers understand the six immutable laws of mobile business.