The Customer Profit Maxim

The Customer is NOT Always Right? Marketing Orientations  in a Dynamic Business World: Proceedings of the 2011

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress by Colin L. Campbell
English | 2017 | ISBN: 3319500066 | 953 Pages | PDF | 30.98 MB
The Customer-Driven Playbook: Converting Customer Insights into Successful Products (Early Release)

Travis Lowdermilk, Jessica Rich, "The Customer-Driven Playbook: Converting Customer Insights into Successful Products"
English | ISBN: 149198127X | 2017 | PDF/EPUB/MOBI | 90 pages | 5 MB/4 MB/7 MB

Voice of the Customer: Capture and Analysis (repost)  eBooks & eLearning

Posted by interes at Feb. 4, 2017
Voice of the Customer: Capture and Analysis (repost)

Voice of the Customer: Capture and Analysis (Six Sigma Operational Methods) by Kai Yang
English | ISBN: 0071465448 | 2007 | PDF | 416 pages | 3,7 mb
The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash (repost)

John Mullins, "The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash"
English | 2014 | ISBN: 111887885X | 304 pages | EPUB | 1 MB
Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Service Design for Business: A Practical Guide to Optimizing the Customer Experience by Ben Reason and Lavrans Løvlie
English | 2015 | ISBN: 1118988922, 8126560061 | 208 pages | PDF | 3,7 MB
Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason, Lavrans Løvlie, Melvin Brand Flu, "Service Design for Business: A Practical Guide to Optimizing the Customer Experience"
English | ISBN: 1118988922 | 2015 | EPUB | 208 pages | 5 MB

Voice-of-the-Customer Marketing (repost)  eBooks & eLearning

Posted by MoneyRich at Oct. 22, 2016
Voice-of-the-Customer Marketing (repost)

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay by Ernan Roman
English | 22 Oct. 2010 | ISBN: 007174083X | ASIN: B0049SOOOW | 273 Pages | PDF | 2 MB

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

An Introduction To the Service Profit Chain  eBooks & eLearning

Posted by naag at Aug. 27, 2016
An Introduction To the Service Profit Chain

An Introduction To the Service Profit Chain
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 1.5 Hours | Lec: 25 | 2.93 GB
Genre: eLearning | Language: English

How you can use principles of The Service Profit Chain to create an outstanding service business.

Voice of the Customer: Capture and Analysis [Repost]  eBooks & eLearning

Posted by tanas.olesya at July 16, 2016
Voice of the Customer: Capture and Analysis [Repost]

Voice of the Customer: Capture and Analysis by Kai Yang
English | 1 Dec. 2007 | ISBN: 0071465448 | 430 Pages | PDF | 1 MB

Voice of the Customer Capture and Analysis equips Six Sigma you with the skills needed to create and deploy surveys, capture real customers need with ethnographic methods, immediately analyze the results, and coordinate and drive responsive actions.
The Customer Support Handbook: How to Create the Ultimate Customer Experience for Your Brand

Sarah Hatter, "The Customer Support Handbook: How to Create the Ultimate Customer Experience for Your Brand"
2014 | EPUB | 216 pages | ISBN: 0615962017 | English | 0.2 MB