Marta Tracy Terence Noonan Paula Deen (Foreword) Karen Kelly (Contributor),
"Starring You!: The Insiders' Guide to Using Television and Media to Launch Your Brand, Your Business, and Your Life "
Harper Paperbacks - 2007-07-01 | ISBN: 0061171123 | 288 Pages | 1 MB | PDF
Learning to define yourself as a brand, clarify your message, and convince someone that your idea is worth paying attention to (or, eventually paying for) in a crisp, concise way are valuable tools whether you want to get on television, become head of your PTA, or land that dream job, they coo. They lay out a fairly unsurprising collection of lessons such as familiarizing yourself with the shows, creating something pitch-worthy before pitching and respecting the time of those in the business. Interviews with television insiders slow down what is already a tanklike velocity. Still, if one knows nothing about getting TV exposure, this book may well increase the slim odds of landing a spot.