With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of "Web Copy That Sells" gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: use psychological tactics that compel Web surfers to buy; create effective, highly-targeted Facebook ads; test copy to maximize response; write online marketing video scripts that sell; craft compelling copy for interactive advertising banners; produce high-converting video sales letters; and more.
A common-sense approach to achieving success in one's life offers workable, step-by-step methods and positive visualization techniques to help readers personalize goals, trust creativity, transcend old beliefs and limitations, and transform positive thinking into positive action. Original published in 1988 Berkley Publishing under the title of "The Advanced Formula For Total Success." For 13 years it continued to sell under that title. In 2002 Berkley Publishing discontinued publishing "The Advanced Formula For Total Success." As soon as it went out of print, it became a collector's item with copies selling for up to $100 per copy on the Amazon.com used books marketplace. In 2003 Dr. Anthony decided to update the book and republish it under the original name of Beyond Positive Thinking with an introduction by Joe Vitale.