Arms dealers from several companies vie to sell the most expensive and highest tech weapons to a South American dictator. There are complications; understanding the exact nature of how 'gifts' are used to grease the wheels of a sale, a religious conversion from one of the salesman and a romance that begins to grow between two competitors, not to mention the imminient financial collapse of one of the companies if they don't make this sale.
Fidelis Cloer is a self-confessed war profiteer. In a career spanning two decades of global turmoil, he has supplied kings, presidents and the odd dictator or two with the finest luxury armored vehicles that money can buy. In his world, where security is a commodity that can be bought and sold, violence is to sales as the weather is to wheat futures. Always with an on eye on growth opportunities, Fidelis found 'The Perfect War' when the US invaded Iraq: it wasn't about selling a dozen cars, or even a hundred, it was a thousand car war where security would become the ultimate product. Driving into Baghdad after it fell to American troops, he remarked, "This is the end of the beginning of the war," and so began his darkly comedic drive down the road to opportunity. Before the war, when clients were concerned with bullets and not bombs, his sales mantra was "I sell a good feeling": a sense of safety, security and confidence in superior German engineering that came across like a VW commercial gone wrong.
Willy Loman is an over-the-hill salesman who faces a personal turning point when he loses his job and attempts to make peace with his family: Willy's long-suffering wife Linda, and Biff and Happy, his troubled sons and his life.