Steve J. Martin, Noah Goldstein, Robert Cialdini "The Small BIG: Small Changes that Spark Big Influence"
Grand Central Publishing | English | September 9, 2014 | ISBN: 1455584258 | 288 pages | azw, epub, lrf, mobi | 2,4 mb
I am not the most well read when it comes to Influence and Social Psychology, but this book and Yes! make it much easier for me to visualize and apply the six principles of Influence. I have read Influence: Science and Practice three times over the years, and I have always wanted to apply Cialdini's principles into my life both professionally and at home.