Trend Driven Innovation

Trend-Driven Innovation: Beat Accelerating Customer Expectations  eBooks & eLearning

Posted by nebulae at Dec. 15, 2015
Trend-Driven Innovation: Beat Accelerating Customer Expectations

Henry Mason, David Mattin, Maxwell Luthy, Delia Dumitrescu, Alexander Osterwalder, "Trend-Driven Innovation: Beat Accelerating Customer Expectations"
English | ISBN: 1119076315 | 2015 | 368 pages | PDF | 29 MB
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services(Repost)

What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick
English | 2005 | ISBN: 0071408673 | 256 Pages | PDF | 3.63 MB
Lean-Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Company

Norbert Majerus, "Lean-Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Company"
2016 | ISBN-10: 1482259680 | 493 pages | PDF | 18 MB

Technological Entrepreneurship: Technology-Driven vs Market-Driven Innovation  eBooks & eLearning

Posted by hill0 at Feb. 8, 2017
Technological Entrepreneurship: Technology-Driven vs Market-Driven Innovation

Technological Entrepreneurship: Technology-Driven vs Market-Driven Innovation by Ian Chaston
English | 24 May 2017 | ISBN: 3319458493 | 299 Pages | PDF | 4.98 MB

This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy

Brand Driven Innovation: Strategies for Development and Design (repost)  eBooks & eLearning

Posted by interes at May 19, 2014
Brand Driven Innovation: Strategies for Development and Design (repost)

Brand Driven Innovation: Strategies for Development and Design (Required Reading Range) by Erik Roscam Abbing
English | ISBN: 294041128X | 2010 | PDF | 192 pages | 20 MB

Branding is not merely advertising. On the contrary, in Brand Driven Innovation, branding is considered to provide a driving vision for sustainable growth for organisations. Nor is innovation seen as merely technological and ground-breaking; instead, it’s considered to be any value that is brought to the market and that helps users to fulfil a purpose.
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (repost)

Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti
English | 2009 | ISBN-10: 1422124827 | EPUB | 288 pages | 1,4 MB

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing.

Brand Driven Innovation: Strategies for Development and Design  eBooks & eLearning

Posted by nebulae at April 16, 2013
Brand Driven Innovation: Strategies for Development and Design

Erik Roscam Abbing, "Brand Driven Innovation: Strategies for Development and Design"
English | ISBN: 294041128X | 2010 | PDF | 192 pages | 20 MB
Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (Repost)

Roberto Verganti, "Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean"
2009 | ISBN-10: 1422124827 | EPUB, MOBI | 288 pages | 1,4 + 1,5 MB

The Changing Face of Innovation: Is it Shifting to Asia?  eBooks & eLearning

Posted by libr at June 2, 2016
The Changing Face of Innovation: Is it Shifting to Asia?

The Changing Face of Innovation: Is it Shifting to Asia? by Seeram Ramakrishna and Daniel Joo-Then Ng
English | 2011 | ISBN: 9814291587 | 216 pages | PDF | 7 MB
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value [Repost]

Design Thinking: Integrating Innovation, Customer Experience, and Brand Value by Thomas Lockwood
English | Nov. 10, 2009 | ISBN: 1581156685 | 304 Pages | EPUB | 6.4 MB