Vintage Marketing Differentiation: The Origins of Marketing and Branding Strategies by Jr. Robert L. Williams
English | 25 Mar. 2017 | ISBN: 1137394315 | 280 Pages | PDF | 17.28 MB
This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1846-1946 are featured to bring to life these vintage innovations.