Web Marketing That Works

Web Marketing That Works: Confessions from the Marketing Trenches

Adam Franklin and Toby Jenkins, "Web Marketing That Works: Confessions from the Marketing Trenches"
English | ISBN: 0730309274 | 2014 | 264 pages | PDF | 3 MB

Letting Go of the Words, Second Edition: Writing Web Content that Works  eBooks & eLearning

Posted by free4magazines at April 7, 2016
Letting Go of the Words, Second Edition: Writing Web Content that Works

Letting Go of the Words, Second Edition: Writing Web Content that Works
Language: English | EPUB / MOBI | ISBN-10: 0123859301 | 2012 | 368 pages | 7 MB / 8 MB

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.
Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (2nd Edition)

Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company (2nd Edition) by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau, Jeffrey Babin
2015 | ISBN: 0133993337 | English | 400 pages | PDF (Converted) | 6 MB

Return on Design: Smarter Web Design That Works  

Posted by Veslefrikk at July 28, 2014
Return on Design: Smarter Web Design That Works

Ani Phyo, Return on Design: Smarter Web Design That Works
ISBN: 0201756072 | edition 2003 | PDF | 314 pages | 58 mb
 Ani Phyo, Return on Design: Smarter Web Design That Works (Repost)

Ani Phyo, Return on Design: Smarter Web Design That Works
ISBN: 0201756072 | edition 2003 | PDF | 314 pages | 58 mb

If you don't understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can't guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web site's success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision."

Return on Design: Smarter Web Design That Works  

Posted by Alexpal at June 16, 2009
Return on Design: Smarter Web Design That Works

Return on Design: Smarter Web Design That Works
New Riders Press; 1st edition | ISBN: 0201756072 | 312 pages | May 13, 2003 | PDF | 61 Mb

If you don't understand the information design principles that guide content display on the Web, all the bells and whistles on the planet can't guarantee a return on your Web investment. What can is Return on Design: Smarter Web Design That Works. In these pages, the focus is on the information design essentials that can determine a Web site's success or failure. In seven chapters author Ani Phyo outlines her seven-step process for designing successful Web sites, from "Understanding Requirements" to "Ongoing Testing and Revision." Along the way, this designer/instructor covers a range of topics, including assembling the right team, settling on (and then collecting) visual content, usability testing, and more-using lots of personal insights, examples, and anecdotes to make her points resonate. Through it all, the book never loses its focus on returns: the critical cost-cutting techniques and choices that will enable you to deliver more impact for less outlay in today¿s cost-conscious economy.

Hot Text: Web Writing that Works  eBooks & eLearning

Posted by WarezKid at April 16, 2006
Hot Text: Web Writing that Works

ISBN: 0735711518 | Jonathan Price Lisa Price | New Riders Press | 2002 | PDF


Attention, Web writers! This book will show you how to craft prose that grabs your guests' attention, changes their attitudes, and convinces them to act. You'll learn how to make your style fast, tight, and scannable. You'll cook up links that people love to click, menus that mean something, and pages of text that search engines rank high. You'll learn how to write great Web help, FAQs, responses to customers, marketing copy, press releases, news articles, e-mail newsletters, Webzine raves, or your own Web resume. Case studies show real-life examples you can follow. No matter what you write on the Web, you'll see how to personalize, build communities, and burst out of the conventional with your own honest style.

Web Marketing for dummies  eBooks & eLearning

Posted by Grev27 at Nov. 18, 2016
Web Marketing for dummies

Luca Conti, "Web Marketing for dummies"
Italian | ISBN: 8820376946 | 2016 | EPUB | 272 pages | 3,6 MB

Creating Web APIs That Developers Will Love (2016)  eBooks & eLearning

Posted by naag at Nov. 8, 2016
Creating Web APIs That Developers Will Love (2016)

Creating Web APIs That Developers Will Love
MP4 | Video: AVC 1280x720 | Audio: AAC 44KHz 2ch | Duration: 2 Hours | 182 MB
Genre: eLearning | Language: English

Web APIs enable organizations to provide a usable interface for mobile, web, and other third-party applications. This course will give you the knowledge you need to create a strong and vibrant platform.
Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time (repost)

Web Copy That Sells - The Revolutionary Formula for Creating Killer Copy Every Time by Veloso
English | 1 Oct. 2004 | ISBN: 0814472494 | 288 Pages | PDF | 2 MB

"Web Copy That Sells" presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary "Million Dollar Blueprint" on five simple questions - the reader answers them and the copy practically writes itself.