Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Language: English | EPUB / MOBI | ISBN-10: 1422143562 | 2012 | 288 pages | 1 MB / 1 MB
The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.