Franz Treichler, Al Comet, Cesare Pizzi, Use Hiestand: the Young Gods. From their early days in Freiberg in 1985, they have had a unique place in Swiss music and on the international scene. While their style is unclassifiable or even confusing, they remain the pioneers of industrial rock.
In a conscious shift of aesthetics, the very European Gods turned their eyes on America with the band's fourth album, producing its most 'rock' record to date, a consistently strong smash. Opening with "Our House," it all seems (powerful) business as usual - odd sonic loops, rhythm patterns suddenly exploding into mass drum/riff combinations. But the difference here lies with the lyrics - discounting earlier covers, Treichler for the first time sings in English here and throughout, a conscious audience targeting which he addressed in contemporaneous interviews. "Gasoline Man" turns out to be the big shift, revamping what sounds like an old ZZ Top riff into as classic an American rock song as any - blues lyrical structure, loving the road and the motor - yet with the Gods' unique sonic signature present, revamping and restitching the past into a cleaner, newer form that avoids sounding just like another bar band.
2nd release from British hard rock band. Producing music in the same genre as Def Leppard and Bon Jovi, they also added an extra dimension with "the Big Bad Horns", a trio of brass (trumpets and sax.