The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience by Jim Joseph
2010-05-03 | ISBN: 0814415547 | 240 pages | PDF | 1,2 MB
The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the 'experience effect', and in this book he shows how any business can create one for its brand.