Committee on the Youth Population and Military Recruitment, Cognitive, and Sensory Sciences Board on Behavioral, Division of Behavioral and Social Sciences and Education, National Research Council, "Evaluating Military Advertising and Recruiting: Theory and Methodology - 1 edition"
National Academies Press | March 17, 2004 | ISBN: 0309091276 | PDF | 208 pages | 4.3 MB
It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies.