Advertising Effect

The Advertising Effect: How to Change Behaviour [Audiobook]  eBooks & eLearning

Posted by IrGens at Sept. 24, 2015
The Advertising Effect: How to Change Behaviour [Audiobook]

The Advertising Effect: How to Change Behaviour [Audiobook] by Adam Ferrier, Jennifer Fleming
English | September 16, 2014 | ASIN: B00NMV24VM | M4B@64 kbps | 9 hrs 47 mins | 268 MB
Narrator: Nigel Carrington | Genre: Nonfiction/Marketing

The Advertising Effect: How to Change Behaviour  eBooks & eLearning

Posted by ksveta6 at May 20, 2015
The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour by Adam Ferrier
2014 | ISBN: 0195593928 | English | 240 pages | EPUB | 0.9 MB

When Ads Work: New Proof That Advertising Triggers Sales (Repost)  eBooks & eLearning

Posted by leonardo78 at June 10, 2017
When Ads Work: New Proof That Advertising Triggers Sales (Repost)

When Ads Work: New Proof That Advertising Triggers Sales by David M Jones
2006 | ISBN: 0765617382 | 232 pages | PDF | 1,07 MB

With a device called short-term advertising strength (STAS), a measure of the immediate effect of advertising on sales, this book demonstrates that the strongest campaigns can triple sales while the …

Discourse of Advertising  eBooks & eLearning

Posted by leonardo78 at March 2, 2017
Discourse of Advertising

Discourse of Advertising by Guy Cook
Publisher: 0415041708 | 1992 | ISBN: 0415041708 | 226 pages | PDF | 4,1 MB

This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements.

Hegarty on Advertising  eBooks & eLearning

Posted by ksveta6 at April 29, 2016
Hegarty on Advertising

Hegarty on Advertising by John Hegarty
2011 | ISBN: 0500515565 | English | 224 pages | EPUB | 3 MB
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience (repost)

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience by Jim Joseph
English | 2010-05-03 | ISBN: 0814415547 | 240 pages | PDF | 1,2 MB

Campaigning to the New American Electorate: Advertising to Latino Voters  eBooks & eLearning

Posted by alt_f4 at Aug. 29, 2015
Campaigning to the New American Electorate: Advertising to Latino Voters

Campaigning to the New American Electorate: Advertising to Latino Voters by Marisa Abrajano
English | Apr. 24, 2010 | ISBN: 0804768951, 080476896X | 211 Pages | PDF | 1,6 MB

Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors?

Advertising and New Media 1st Edition  eBooks & eLearning

Posted by alt_f4 at Aug. 28, 2015
Advertising and New Media 1st Edition

Advertising and New Media by Christina Spurgeon
English | Dec. 16, 2007 | ISBN: 0415430348, 0415430356 | 142 Pages | PDF | 1 MB

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers.
Thinfluence: Thin-flu-ence (noun) the powerful and surprising effect friends, family, work, and environment have on weight

Walter C. Willett , Malissa Wood, "Thinfluence: Thin-flu-ence (noun) the powerful and surprising effect friends, family, work, and environment have on weight"
2014 | ISBN-10: 1623360153 | 256 pages | EPUB | 0,7 MB

Evaluating Military Advertising and Recruiting: Theory and Methodology  eBooks & eLearning

Posted by MoneyRich at Aug. 6, 2014
Evaluating Military Advertising and Recruiting: Theory and Methodology

Committee on the Youth Population and Military Recruitment, Cognitive, and Sensory Sciences Board on Behavioral, Division of Behavioral and Social Sciences and Education, National Research Council, "Evaluating Military Advertising and Recruiting: Theory and Methodology - 1 edition"
National Academies Press | March 17, 2004 | ISBN: 0309091276 | PDF | 208 pages | 4.3 MB

It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies.