Advertising Effect

The Advertising Effect: How to Change Behaviour [Audiobook]  eBooks & eLearning

Posted by IrGens at Sept. 24, 2015
The Advertising Effect: How to Change Behaviour [Audiobook]

The Advertising Effect: How to Change Behaviour [Audiobook] by Adam Ferrier, Jennifer Fleming
English | September 16, 2014 | ASIN: B00NMV24VM | M4B@64 kbps | 9 hrs 47 mins | 268 MB
Narrator: Nigel Carrington | Genre: Nonfiction/Marketing

The Advertising Effect: How to Change Behaviour  eBooks & eLearning

Posted by ksveta6 at May 20, 2015
The Advertising Effect: How to Change Behaviour

The Advertising Effect: How to Change Behaviour by Adam Ferrier
2014 | ISBN: 0195593928 | English | 240 pages | EPUB | 0.9 MB

Hegarty on Advertising  eBooks & eLearning

Posted by ksveta6 at April 29, 2016
Hegarty on Advertising

Hegarty on Advertising by John Hegarty
2011 | ISBN: 0500515565 | English | 224 pages | EPUB | 3 MB
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience (repost)

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience by Jim Joseph
English | 2010-05-03 | ISBN: 0814415547 | 240 pages | PDF | 1,2 MB

Campaigning to the New American Electorate: Advertising to Latino Voters  eBooks & eLearning

Posted by alt_f4 at Aug. 29, 2015
Campaigning to the New American Electorate: Advertising to Latino Voters

Campaigning to the New American Electorate: Advertising to Latino Voters by Marisa Abrajano
English | Apr. 24, 2010 | ISBN: 0804768951, 080476896X | 211 Pages | PDF | 1,6 MB

Presuming that a strong relationship exists between one's identity and political behavior, American politicians have long targeted immigrant and ethnic communities based on their shared ethnic or racial identity. But to what extent do political campaign messages impact voters' actual decisions and behaviors?

Advertising and New Media 1st Edition  eBooks & eLearning

Posted by alt_f4 at Aug. 28, 2015
Advertising and New Media 1st Edition

Advertising and New Media by Christina Spurgeon
English | Dec. 16, 2007 | ISBN: 0415430348, 0415430356 | 142 Pages | PDF | 1 MB

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers.
Thinfluence: Thin-flu-ence (noun) the powerful and surprising effect friends, family, work, and environment have on weight

Walter C. Willett , Malissa Wood, "Thinfluence: Thin-flu-ence (noun) the powerful and surprising effect friends, family, work, and environment have on weight"
2014 | ISBN-10: 1623360153 | 256 pages | EPUB | 0,7 MB

Evaluating Military Advertising and Recruiting: Theory and Methodology  eBooks & eLearning

Posted by MoneyRich at Aug. 6, 2014
Evaluating Military Advertising and Recruiting: Theory and Methodology

Committee on the Youth Population and Military Recruitment, Cognitive, and Sensory Sciences Board on Behavioral, Division of Behavioral and Social Sciences and Education, National Research Council, "Evaluating Military Advertising and Recruiting: Theory and Methodology - 1 edition"
National Academies Press | March 17, 2004 | ISBN: 0309091276 | PDF | 208 pages | 4.3 MB

It is anticipated that in the coming decade the Department of Defense (DoD) will field and test new advertising and recruiting initiatives designed to improve the recruiting outlook. The DoD needs a comprehensive research and evaluation strategy based on sound research principles that will ensure valid, reliable, and relevant results to discover the most promising policies. The primary objective of this book is to help the DoD improve its research on advertising and recruiting policies.
The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience (repost)

The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience by Jim Joseph
2010-05-03 | ISBN: 0814415547 | 240 pages | PDF | 1,2 MB

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls this ideal combination the 'experience effect', and in this book he shows how any business can create one for its brand.

GraphicRiver Light Painting Effect Photoshop Actions  Graphics

Posted by GFXshares at Sept. 16, 2012
GraphicRiver Light Painting Effect Photoshop Actions

GraphicRiver Light Painting Effect Photoshop Actions
Photoshop ABR | Photoshop ASL | Photoshop ATN | 2 Mb

With one click you can create a beautiful light painting effect or neon effect out of any rasterized shape. You can also use this action to create stunning text effects. The action pack contains seven versions for different color effects: - 1 color - 2 colors combination - N-colors combination (gradients). The result can be used in web designs but also for advertising materials, party flyers for bars and night clubs, etc.