Roland Berger Strategy Consultants GmbH, "Green Growth, Green Profit: How Green Transformation Boosts Business"
2011 | ISBN: 0230285430 | 256 pages | PDF | 4 MB
Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. It is driving the transformation of existing businesses and changing the way customers and suppliers act, forcing them to rethink their business strategy.