The vast majority of small businesses stay small—and not by choice. Only the most savvy and persistent—a tiny one tenth of one percent—break through to annual sales above $250 million. In The Breakthrough Company, Keith McFarland pinpoints how everyday companies become extraordinary, showing that luck is a negligible factor. Rather, breakthrough success turns out to be associated with a clearly identifiable set of strategies and skills that anyone in any business can emulate—from small startup to industry leader.
You Can Continue to Overpay For Clicks, Slog It Out In Brutal Commodity Markets, Dicker with Customers Over Price and Delivery, Lose Orders to Competitors and Fall Further Behind in the Rat Race.