Synergy: Why Links Between Business Units So Often Fail and How to Make Them Work by Andrew Campbell
English | Jan. 1, 1998 | ISBN: 1900961571 | 240 Pages | PDF | 2 MB
Synergy is the business strategist's major goal - but why is it so difficult to achieve? The authors of this book argue that there are four biases which prevent managers from making good decision. They offer instead, the idea of four mental biases as antidotes.