Cognitive Metaphors

Language and Ideology: Volume 2: descriptive cognitive approaches  eBooks & eLearning

Posted by DZ123 at Feb. 9, 2017
Language and Ideology: Volume 2: descriptive cognitive approaches

René Dirven †, Roslyn M. Frank, Cornelia Ilie, "Language and Ideology: Volume 2: descriptive cognitive approaches"
English | 2001 | ISBN: 9027237123 | PDF | pages: 283 | 1.5 mb

Embodied Metaphors in Film, Television, and Video Games  eBooks & eLearning

Posted by Bayron at July 19, 2016
Embodied Metaphors in Film, Television, and Video Games

Embodied Metaphors in Film, Television, and Video Games: Cognitive Approaches by Kathrin Fahlenbrach
English | 2015 | ISBN: 1138850837 | 214 pages | PDF | 3 MB

Oxford Guide to Metaphors in CBT: Building Cognitive Bridges  eBooks & eLearning

Posted by arundhati at Dec. 2, 2015
Oxford Guide to Metaphors in CBT: Building Cognitive Bridges

Richard Stott, "Oxford Guide to Metaphors in CBT: Building Cognitive Bridges"
2010 | ISBN-10: 0199207496 | 260 pages | PDF | 4 MB

Metaphors, Narratives, Emotions: Their Interplay and Impact  eBooks & eLearning

Posted by MoneyRich at Oct. 7, 2014
Metaphors, Narratives, Emotions: Their Interplay and Impact

Metaphors, Narratives, Emotions: Their Interplay and Impact (Consciousness Literture & the Arts) by Stefn Sn]varr
Rodopi | December 18, 2009 | English | ISBN: 9042027797 | 408 pages | PDF | 2 MB

This book argues that there is a complex logical and epistemological interplay between the concepts of metaphor, narrative, and emotions. They share a number of important similarities and connections. In the first place, all three are constituted by aspect-seeing, the seeing-as or perception of Gestalts. Secondly, all three are meaning-endowing devices, helping us to furnish our world with meaning. Thirdly, the threesome constitutes a trinity. Emotions have both a narrative and metaphoric structure, and we can analyse the concepts of metaphors and narratives partly in each other's terms.

Endangered Metaphors (Cognitive Linguistic Studies in Cultural Contexts)  eBooks & eLearning

Posted by avava at June 5, 2013
Endangered Metaphors (Cognitive Linguistic Studies in Cultural Contexts)

Anna Idström, "Endangered Metaphors (Cognitive Linguistic Studies in Cultural Contexts)"
Publisher: John Be––-ins Publishing Company | ISBN: 9027204055 | 2012 | PDF | 382 pages | 4.2 MB

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers  eBooks & eLearning

Posted by robin-bobin at Dec. 16, 2009
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers By Gerald Zaltman, Lindsay H. Zaltman
Publisher: Harvard Business School Press 2008-04-22 | 256 Pages | ISBN: 1422121151 | PDF | 8 MB

Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome this "depth deficit" and find the universal drivers of human behavior so vital to a firm's success…

Metaphor Wars: Conceptual Metaphors in Human Life  eBooks & eLearning

Posted by IrGens at June 22, 2017
Metaphor Wars: Conceptual Metaphors in Human Life

Metaphor Wars: Conceptual Metaphors in Human Life by Raymond W. Gibbs Jr
English | May 4, 2017 | ISBN: 1107071143 | PDF | 337 pages | 2.9 MB
Metaphors in the History of Psychology (Cambridge Studies in the History of Psychology)(Repost)

Metaphors in the History of Psychology (Cambridge Studies in the History of Psychology) by David E. Leary
English | 1990 | ISBN: 052137166X | 400 Pages | PDF | 4.18 MB

Metaphors of Mind: An Eighteenth-Century Dictionary  eBooks & eLearning

Posted by Rare-1 at Oct. 1, 2016
Metaphors of Mind: An Eighteenth-Century Dictionary

Metaphors of Mind: An Eighteenth-Century Dictionary by Brad Pasanek
English | ISBN: 1421416883 | 2015 | PDF | 372 pages | 6.21 MB

Metaphors for Learning: Cross-cultural Perspectives  eBooks & eLearning

Posted by tanas.olesya at Sept. 22, 2016
Metaphors for Learning: Cross-cultural Perspectives

Metaphors for Learning: Cross-cultural Perspectives (Human Cognitive Processing) by Erich A. Berendt
English | 13 Mar. 2008 | ISBN: 9027223769 | 261 Pages | PDF | 2 MB