Rick Kash, David Calhoun, "How Companies Win: Profiting from Demand-Driven Business Models No Matter What Business You're In"
2010 | ISBN: 0062000454 | 272 pages | epub | 0,5 MB
For the past twenty years, the growth formula for business has been to increase revenues by expanding product offerings and streamlining supply. But with the recent global recession, the world economy has changed forever. Now the old tools—most notably supply-chain management—are no longer enough. In a new digital age characterized by over-supply and too many product types in almost every market, the new challenge is to locate and capture the elusive pools of high-profit demand.