Lynda - SEO for Ecommerce
Size: 370MB | Duration: 2h 03m | Video: AVC (.mp4) 1280x720 15fps | Audio: AAC 48KHz 2ch
Genre: eLearning | Level: Beginner | Language: English
SEO for ecommerce is different. Companies that sell products and services on the web face unique challenges that impact their search rankings. For example, when products expire, share identifying information, or lack metadata, it can hurt your search ranking and drive down traffic to your store. That's why you need site optimization strategies and techniques specifically tailored for ecommerce. In this course, Steve Harris walks through researching your audience and competitors, setting up your site structure for success, and using SEO best practices to improve your content.