Elvis remixes are notorious for dividing fans. Some love them, others hate them. Pragmatically, contemporary remixing of the Elvis catalog is critical for bringing Elvis' vast musical legacy to new and younger audiences. There is no doubt contemporary remixes of Elvis songs is anathema to some fans, particularly many older fans. However, as the massive success of Elvis vs JXL demonstrated in 2002, there is a largely untapped, predominately younger market, for well produced Elvis remixes.