Alexandra Mill - The How Not To Cookbook
Lessons learned the hard way
Publisher: Collective Gallery, Edinburgh | Number Of Pages: 321 | Publication Date: autumn 2009 | ISBN-10: 978-3-86895-032-8 | PDF | 15 Mb
While the typical cookbook format gives you a recipe for obvious success it does not take into account the many ways in which its execution can fail due to the cook's lack of experience. Based on Aleksandra's personal history of cooking disasters, the project invites 1000 people from all around the world to give their advice of how NOT to cook. With this volume, any reader will be more than well equipped to avoid making the same mistakes in their kitchen.
Aleksandra is interested in how we are taught or teach ourselves through trial and error. By making our guilty failures public we may even be creating an original and subversive form of art, rather than simply be aspiring to obvious and repetitive results.