Don't get caught up in lighting and camera work and neglect the interview itself. Producer Rich Harrington and communication specialist Amy DeLouise team up to show you how the pros prepare for, organize, and conduct great video interviews.
You're working on a new product or project, or trying to overhaul an existing one. You've recognized that the best way to de-risk this endeavor is to learn about your customer— what problems they're trying to solve, their abilities and frustrations, and most importantly, how they'll make the decision to buy—or not buy— your future product. In this course, you'll learn how to prepare for and conduct your first highly effective customer interview, how to get people to talk freely, how to best take notes on what they say, and how to share what you've learned with your team.