Joseph Michelli, "The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary"
English | 2006 | ISBN: 0071477845 | PDF | 208 pages | 5,3 MB
WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.