Kotler

Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)  eBooks & eLearning

Posted by rotten comics at Oct. 23, 2016
Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)

Philip Kotler, Kevin Lane Keller - Marketing Management (12th Edition)
2006 | ISBN: 8120327993, 0131457578 | English | 816 pages | PDF | 94 MB
Philip Kotler - Il futuro del marketing: Investire e fare business nelle grandi città ad alto tasso di crescita

Philip Kotler - Il futuro del marketing: Investire e fare business nelle grandi città ad alto tasso di crescita
Italian | Hoepli | 2014 | EPUB | Pages 243 | ASIN: B00PLZPNOC | 3.54 Mb

Marketing Management (repost)  eBooks & eLearning

Posted by andr1078 at Sept. 6, 2016
Marketing Management (repost)

Kevin Lane Keller, Dr Philip Kotler, Kevin Lane Keller, Philip Kotler "Marketing Management"
Publisher: Pearson Education Limited | English | 2015 | ISBN: 1292092629 | 832 pages | PDF | 41.1 MB

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities

Philip Kotler, Milton Kotler, "Winning Global Markets: How Businesses Invest and Prosper in the World's High-Growth Cities"
ISBN: 1118893816 | 2014 | EPUB/AZW | 288 pages | 504 KB/542 KB

Ten Deadly Marketing Sins: Signs and Solutions  eBooks & eLearning

Posted by jackjones at Nov. 6, 2006
Ten Deadly Marketing Sins: Signs and Solutions

Philip Kotler «Ten Deadly Marketing Sins: Signs and Solutions»
John Wiley & Sons | ISBN: 0471650226 | April 2, 2004 | PDF | 160 Pages | 0,4 MB

Marketing's undisputed doyen offers an unbeatable guide on what not to do. As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest.

Marketing 4.0: Moving from Traditional to Digital  eBooks & eLearning

Posted by Grev27 at Nov. 20, 2016
Marketing 4.0: Moving from Traditional to Digital

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan, "Marketing 4.0: Moving from Traditional to Digital"
English | ISBN: 1119341205 | 2016 | EPUB/MOBI | 208 pages | 1 MB/2 MB

Marketing Management (14 edition) (Repost)  eBooks & eLearning

Posted by happy4all at Oct. 19, 2016
Marketing Management (14 edition) (Repost)

Marketing Management (14 edition) By Philip Kotler, Kevin Keller
2011 | 816 Pages | ISBN: 0132102927 | PDF | 33 MB

Marketing Management (14 edition) (Repost)  eBooks & eLearning

Posted by bookwarrior at July 29, 2016
Marketing Management (14 edition) (Repost)

Marketing Management (14 edition) By Philip Kotler, Kevin Keller
2011 | 816 Pages | ISBN: 0132102927 | PDF | 33 MB

Principles of Marketing  eBooks & eLearning

Posted by AlenMiler at July 18, 2016
Principles of Marketing

Principles of Marketing by Philip Kotler
English | 2 Apr. 2015 | ISBN: 1292092483, 0133795020, 0133850757 | 736 Pages | PDF (True) | 34.09 MB

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.

Bold: How to Go Big, Achieve Success and Impact the World (repost)  eBooks & eLearning

Posted by viserion at July 5, 2016
Bold: How to Go Big, Achieve Success and Impact the World (repost)

Peter H. Diamandis, Steven Kotler, "Bold: How to Go Big, Achieve Success and Impact the World"
ISBN: 1476709564 | 2015 | EPUB | 336 pages | 3 MB