Kreme

Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success

Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
Publisher: Wiley | ISBN: 0471432091 | edition 2003 | PDF | 240 pages | 10,2 mb

Although it began humbly in 1937, Krispy Kreme and its 300 retail outlets in America sell more than two billion doughnuts a year. Seeking the secrets of Krispy Kreme's enormous success, Kazanjian and Joyner, both business writers, offer a tantalizing taste of the corporate strategies that have established the company's reputation. Drawing on interviews with company employees, business professors and customers, the authors discover that the recipe for Krispy Kreme's sweet success contains 12 major ingredients, such as "mix good taste with show business," "maintain high standards," "expand and protect your brand" and "give back to the community." As the authors point out, the company has very shrewdly customized its stores down to the windows that provide an opportunity to watch the process of doughnut making.
Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success (Repost)

Kirk Kazanjian, Amy Joyner, "Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success"
2003 | pages: 240 | ISBN: 0471432091 | PDF | 10,1 mb
Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success (Repost)

Kirk Kazanjian, Amy Joyner, "Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success"
English | 2003-10-17 | ISBN: 0471432091 | 240 pages | PDF | 10.15 mb

Unthinking: The Surprising Forces Behind What We Buy  

Posted by FenixN at May 24, 2015
Unthinking: The Surprising Forces Behind What We Buy

Unthinking: The Surprising Forces Behind What We Buy
Audio CDs in MP3 / English: MP3, 96 kb/s (2 ch) | Duration: 06:48:41 | ISBN-10: 1619692996 | 2013 | 280 MB
Genre: Psychology, Business, Job

What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
A Love Affair with Southern Cooking: Recipes and Recollections (repost)

A Love Affair with Southern Cooking: Recipes and Recollections By Jean Anderson
2007 | 464 Pages | ISBN: 0060761784 | PDF | 3 MB

Anderson, author of more than 20 cookbooks, dedicated almost four years to creating her latest collection of 300 uniquely Southern recipes—and her hard work, dedication and passion are evident throughout this extensive book. Along with classic dishes, Anderson shares stories about the South's culinary history (such as the creation of Coca-Cola syrup in Atlanta, and the legend behind Tabasco sauce) and important food figures like Maryland native Frank Perdue and Krispy Kreme Doughnut founder Vernon Rudolph. Appetizer, soup, main course and dessert sections include popular favorites like Shrimp Gumbo, Smothered Pork Chops and Baked Virginia Ham.

Bet Me  

Posted by denisbul at Dec. 10, 2012
Bet Me

Bet Me
by Jennifer Crusie
St. Martin's Press | 2011 | ISBN: 0312303467 | Pages: 448 | PDF | 2.2 MB

Minerva Dobbs knows all about risk management, which is why it’s such a shock when David, her extremely logical choice for a boyfriend, dumps her three weeks before her perfect sister’s wedding: David was not supposed to be a wild card. So when Min overhears David make a bet with his old nemesis-the gorgeous and successful Calvin Morrisey-that Cal can’t get Min into bed in a month, she decides that fate has just handed her a stacked deck: she can make Cal sweat his sex appeal and get a date to the wedding, if she plays along and doesn’t fold. What follows is a novel of destiny, chaos theory, Krispy Kreme donuts, the spirit of Elvis, Chicken Marsala, and a gamble for the highest stake of all: true love.
Top Secret Recipes Unlocked: All New Home Clones of America's Favorite Brand-Name Foods

Top Secret Recipes Unlocked: All New Home Clones of America's Favorite Brand-Name Foods
Publisher: Plume; 1 Original edition | ISBN : 0452295793 | November 24, 2009 | 288 pages | EPUB, LIT, LRF, MOBI, PDF | 57.9MB

The kitchen clone recipe king is back with a new Top bestselling Top Secret Restaurant Recipes collection-the first book since his bestselling Top Secret Restaurant Recipes 2. Wilbur takes readers behind the scenes, revealing the key ingredients in some of our favorite foods such as Starbucks' Peppermint Brownie, Krispy Kreme's original glazed donuts, Panera Bread's cranberry walnut bagel and Wendy's Garden Sensations Manadarin Chicken Salad. The book will feature 115 new recipes, including 40 previously unpublished recipes…