Type-based logos, also known as logotypes and wordmarks, are a powerful way to define the style of your brand. Creating custom lettering (instead of using a pre-built font) is your opportunity to make something truly unique.
Typography and lettering are distinct yet intimately interwoven art forms. While typography relies on established fonts, lettering relies on the hand of an artist. However, since hand lettering, like typography, is usually destined for print or the web, it's critical for illustrators to be able to transform their letterform drawings into pristine vector graphics. In this installment of Drawing Vector Graphics, Von Glitschka takes members through the entire creative process of hand lettering: starting with analog drawing tools, then using Adobe Illustrator to turn his drawings into vector graphics that can be further customized and scaled up or down. Von also introduces styling tips to create more compelling graphics and examples from some of the industry's best artists.
Explore how designer Martina Flor uses her handwriting to create a piece of Script Lettering. In this 60-minute class, you will learn her step-by-step process for transforming spontaneous handwriting into a lettering piece. Martina will give you a insight on her process creating lettering and share tips to to turn an spontaneous/imperfect handwritten expression into a personal and unique script design.
No matter where you are in your career, from street shop level all the way up to doing custom bodywork, you will have occasions where you need to be able to produce good lettering on skin. Pennsylvania tattooist BJ Betts has long been known for his beautiful lettering technique… precise, readable, yet full of life, character and style. Over the past few years BJ has released a series of books that are aimed at providing a comprehensive toolbox of lettering tricks and techniques to tattooists from all walks of life.